Facebook Vs. Twitter [2025 User Stats]
Social media platforms connect billions of individuals worldwide. Among the most prominent brands are Facebook and X (previously Twitter), each attracting different user demographics.
Facebook appeals to a wide range of age groups, and well-educated individuals particularly favor X with higher incomes.
With nearly 2.9 billion active monthly users as of April 2024, Facebook connects a significant portion of the global population. In the United States alone, 193.8 million individuals use the platform monthly.
User Demographics
- Gender Distribution: 76% women, 59% men
- Age Groups:
- 75% aged 30–49
- 67% aged 18–29
- 58% aged 65+
- Income Levels: Most popular among users earning $30,000–$100,000 annually
Milestones
- IPO in May 2012 with a $104 billion valuation
- Acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion
Key Data
| Metric | Details |
| Active Users (Global) | 2.9 billion |
| Active Users (U.S.) | 193.8 million |
| Gender Split | 76% women, 59% men |
| Age Group Popularity | 75% (30–49 years), 67% (18–29 years), 58% (65+ years) |
| Income Group Usage | Most prominent among $30,000–$100,000 earners |
| Major Acquisitions | Instagram (2012), WhatsApp (2014) |
X (formerly Twitter)
X has a user base comprising 22% of adult Americans, with younger adults (18–29 years) and affluent individuals being its most active users.
User Demographics
- Gender Distribution: 26% men, 19% women
- Age Groups:
- 42% aged 18–29
- 6% aged 65+
- Income Levels: Higher-income individuals dominate, with 29% earning $100,000+ annually
Milestones
- IPO in November 2013 with a $25 billion valuation
- Acquired by Elon Musk in 2022 for $44 billion
Key Data
| Metric | Details |
| Active Users (Global) | Not specified |
| U.S. Adult Users | 22% |
| Gender Split | 26% men, 19% women |
| Age Group Popularity | 42% (18–29 years), 6% (65+ years) |
| Income Group Usage | 29% ($100,000+ earners), 20% ($70,000–$99,000), 20% (below $30,000) |
| Major Milestones | IPO (2013), Elon Musk acquisition (2022) |
Facebook vs. X: Audience and Features
| Metric | X | |
| Active Users | 2.9 billion | 500 million |
| Demographic Appeal | Broad | Younger, affluent individuals |
Engagement Metrics (November 2024)
| Metric | facebook.com | twitter.com |
| Total Visits | 12 billion | 586.6 million |
| Avg Visit Duration | 10:57 minutes | 4:58 minutes |
| Pages per Visit | 11.74 | 5.96 |
| Bounce Rate | 31.05% | 52.47% |
Traffic by Country
| Country | facebook.com | twitter.com |
| United States | Most traffic | Smaller share |
| Vietnam | Significant traffic | Moderate traffic |
| Philippines | High traffic | Low traffic |
Advertising and Features Comparison
| Feature | X | |
| Campaign Reach | Detailed targeting options | Broader market reach with trending hashtags |
| Analytics | Comprehensive post and audience insights | Instant campaign performance metrics |
| Unique Selling Points | Pages to Watch, Messenger for Business | Advertiser Cards, anti-harassment features |
Privacy and Abuse
Facebook has faced privacy concerns, notably in 2018, affecting user trust. Twitter offers straightforward privacy settings but struggles with user abuse issues.
Both platforms remain powerful tools for connecting audiences, depending on user demographics and marketing objectives.
FAQs
How do Twitter and Facebook compare in terms of market share?
In the Social Media category, Twitter holds 75.58% of the market, while Facebook has 13.91%. This places Twitter at the top of 6sense’s Market Share Ranking Index, with Facebook in second place.
How many users do Twitter and Facebook have in the Social Media segment?
Twitter serves 6,220,858 users, compared to Facebook’s 1,145,070 users. This gives Twitter an edge of 5,075,788 more users in this category.
In which countries do Twitter and Facebook have the largest user base?
Twitter is most popular in the United States, United Kingdom, and Germany. Conversely, Facebook has the most users in the United States, the United Kingdom, and Australia.
