Key Facebook Stats You Should Know In 2025
Facebook, established in 2004 by Mark Zuckerberg and his Harvard peers, has evolved into a global powerhouse with billions of active users. This section provides a detailed look at the platform’s user demographics and engagement trends.

Key User Statistics
Monthly Active Users | 3.065 Billion (Q4 2023) |
Top Viewed Pages | LADbible, UNILAD, Lessons Learned in Life |
Leading Country by Users | India (378.05 million users) |
UK User Percentage | 54.63% of the population |
US User Percentage | 51.48% of the population |
Daily Active Users | 3.065 Billion |
New Sign-ups per Minute | 400 users |
User Age Group (65+ years) | 6.6% of total users |
Facebook continues to dominate as a social media platform with a vast and diverse user base. The platform sees significant activity daily, with millions engaging through posts, comments, and likes.
The demographic data shows a broad age range of users, with a notable presence of older adults and a strong preference among Millennials.
Facebook Advertising Insights
Facebook’s advertising capabilities are a cornerstone of its business model, offering unparalleled reach and targeting options. This section explores the current trends and statistics related to Facebook ads.
Advertising Statistics
Statistic | Detail |
Social Media Marketers Using Facebook Ads | 93% |
Peak Traffic Times | Wednesday and Thursday, 11 a.m. to 2 p.m. |
Ad Revenue Growth | Expected to reach $75.11 billion in 2024 |
Revenue from Mobile Users | 94% |
Average CPC (Cost Per Click) | $0.42 across all industries |
Potential Ad Reach | 1.983 billion users |
Facebook’s advertising platform is a critical tool for marketers worldwide, with a significant portion of ad revenue generated from mobile users. The platform’s ability to target specific demographics and interests makes it a powerful medium for reaching potential customers.
Facebook Mobile Usage
Mobile devices are the primary means of accessing Facebook, influencing how content is created and consumed. This section highlights the importance of mobile optimization in Facebook’s strategy.
Mobile Usage Statistics
Statistic | Detail |
Percentage of Users Accessing via Mobile | 98.3% |
Mobile-Exclusive Users | 81.8% |
Multi-Device Users | 16.7% |
Desktop/Laptop Users | 1.5% |
Calls to US Businesses via Mobile Ads | 36.4 billion (2019) |
The dominance of mobile access underscores the need for mobile-first strategies in content creation and advertising. The high volume of calls generated through mobile ads also highlights the effectiveness of integrating call-to-action features in mobile campaigns.
Facebook Video Content Trends
Video content on Facebook has seen exponential growth, becoming a key element of user engagement and advertising strategies. This section examines the trends and best practices for video content on the platform.
Video Content Statistics
Engagement Rate for Images | 0.1% |
Engagement Rate for Link Posts | 0.03% |
Potential Reach of Native Facebook Videos | 10x that of YouTube |
Average Watch Time | 10 seconds |
Preferred Video Format for Mobile | Square (1:1 ratio) |
Video content on Facebook offers significant engagement opportunities, with native videos having a broader reach compared to other platforms.
The format and presentation of videos are crucial, with square videos and subtitles enhancing viewer engagement and accessibility.
Overview of Facebook User Accounts
This section provides a detailed analysis of the number of active user accounts on Facebook, focusing on both daily and monthly active users.
The data is sourced from Meta’s investor reports and excludes other Meta-owned platforms like Messenger, WhatsApp, and Instagram.
Total Number of Facebook Users
Facebook continues to dominate the social media landscape with a massive user base. As per Meta’s latest investor report, the platform boasts 3.065 billion monthly active users (MAUs).
Additionally, 2.11 billion people log in daily, representing 68.85% of the total monthly user base. This highlights the platform’s consistent engagement and widespread adoption across the globe.
Key Statistics on Monthly Active Users
Total Monthly Active Users (MAUs) | 3.065 billion |
Year-over-Year Growth in MAUs | 3.44% increase |
Percentage of MAUs Logging in Daily | 68.85% |
Percentage of Active Internet Users Accessing Facebook Monthly | 56.76% |
Percentage of Global Population Using Facebook Monthly | 38.22% |
Mobile Access Percentage | 98.5% of users access Facebook via mobile |
Facebook’s monthly active user base is a testament to its global reach. The platform is accessed by over half of the world’s active internet users and nearly 40% of the global population.
The majority of users prefer mobile devices for accessing Facebook, with 98.5% of accounts logging in via mobile phones.
Facebook’s Daily User Activity
Facebook tracks daily active users (DAUs) as those who log in and engage with the platform through a mobile app or web browser at least once per day.
Facebook Daily Active Users – Summary
Average Daily Active Users (DAUs) | 2.11 billion |
Year-over-Year DAUs Growth | 5.5% |
Daily Engagement Among Monthly Users | 68.85% |
Percentage of Global Internet Users Accessing Daily | 39.07% |
Percentage of World Population Using Daily | 26.31% |
Users Accessing via Mobile | 98.5% |
Facebook User Growth Rate History
Facebook’s daily active user (DAU) growth rate has shown fluctuations over the years. Currently, the year-over-year growth rate stands at approximately 5.1%, an increase from 4.4% in 2022.
While the numbers might suggest a slowdown in user growth, it’s important to consider Facebook’s massive global reach. With 3.065 billion monthly active users, Facebook already serves a significant portion of the world’s 5.4 billion internet users, as estimated by the ITU.
This figure doesn’t even include users of Facebook’s family of apps, such as WhatsApp, Messenger, and Instagram.
A notable challenge for Facebook is the geographic distribution of its user growth. The highest growth rates are observed in regions like Asia-Pacific, where the average revenue per user (ARPU) is relatively low at $5.52.
In contrast, regions like the US and Canada, where ARPU is significantly higher at $68.44, contribute disproportionately to Facebook’s revenue. In fact, North America and Europe together account for 69.87% of the company’s total revenue.
Facebook Daily Active User (DAU) Growth Rate Year-over-Year
Below is a detailed breakdown of Facebook’s DAU growth rate over the years:
Period | DAU Growth Rate (%) |
Q1-2011 to Q1-2012 | 41.4% |
Q1-2012 to Q1-2013 | 24.5% |
Q1-2013 to Q1-2014 | 22.4% |
Q1-2014 to Q1-2015 | 16.7% |
Q1-2015 to Q1-2016 | 16.5% |
Q1-2016 to Q1-2017 | 17.8% |
Q1-2017 to Q1-2018 | 12.9% |
Q1-2018 to Q1-2019 | 7.8% |
Q1-2019 to Q1-2020 | 11.0% |
Q1-2020 to Q1-2021 | 15.3% |
Q1-2021 to Q1-2022 | 4.4% |
Q1-2022 to Q1-2023 | 3.9% |
Q2-2022 to Q2-2023 | 4.9% |
Q3-2022 to Q3-2023 | 5.1% |
Q4-2022 to Q4-2023 | 5.5% |
Facebook User Statistics by Country
As per recent estimates, India leads in the number of Facebook users, with approximately 375 million active users.
The United States follows with 194.1 million users, while Indonesia ranks third with 117.6 million. Brazil and Mexico also have a significant presence on the platform, with 110.9 million and 91.5 million users, respectively.
Below is a detailed breakdown of Facebook users by country. These figures are based on Facebook’s estimated potential advertising reach and may not reflect the exact number of active users.
Facebook Users by Country
Country | Facebook Users (Millions) |
India | 375.0 |
United States | 194.1 |
Indonesia | 117.6 |
Brazil | 110.9 |
Mexico | 91.5 |
Philippines | 88.9 |
Vietnam | 74.55 |
Bangladesh | 55.05 |
Thailand | 49.4 |
Pakistan | 45.95 |
Egypt | 45.9 |
Nigeria | 38.4 |
United Kingdom | 37.35 |
Colombia | 36.25 |
Turkey | 34.5 |
France | 32.5 |
Italy | 29.05 |
Argentina | 28.75 |
South Africa | 25.9 |
Germany | 25.6 |
Conclusion
Facebook’s extensive user base and sophisticated advertising tools make it an indispensable platform for marketers.
Understanding the platform’s user demographics, advertising capabilities, mobile usage, and video content trends is essential for crafting effective marketing strategies.
As Facebook continues to evolve, staying abreast of these trends will be crucial for leveraging the platform’s full potential.