All33 Chairs Update | Shark Tank Season 12 Episode 9
Sitting for long hours has been linked to numerous health issues, and All33 Chairs aimed to change that with its unique ergonomic design.
The company debuted on Shark Tank Season 12, where founder Bing Howenstein pitched his innovative office chair to improve posture and spinal health.
But did the sharks bite? And what happened to All33 after the show? Let’s dig into the whole story, from their Shark Tank pitch to their post-show fate.
All33 Chairs Shark Tank Pitch Recap
- Entrepreneur: Bing Howenstein
- Business: Ergonomic office chairs designed to improve spinal health
- Ask: $500,000 for 2.5% equity
- Valuation: $20 million
- Final Deal: No deal
The Product: A Chair Designed for Movement
All33 introduced a patented office chair with a unique mechanism to keep all 33 vertebrae moving while sitting, promoting better posture and reducing back pain.
The chair’s design, developed by Dr. Dennis Cornell, mimicked the body’s natural movement to combat the harmful effects of prolonged sitting.
The Sharks’ Reactions
| Shark | Response | Reason for Passing |
| Kevin O’Leary | Tried the chair and liked the movement | Concerned about valuation |
| Mark Cuban | Interested in the concept | Valuation too high |
| Lori Greiner | Liked the health benefits | No clear retail strategy |
| Daymond John | Appreciated the design | Business model concerns |
| Robert Herjavec | Acknowledged the problem All33 aimed to solve | Valuation concerns |
Despite positive feedback on the chair’s comfort and health benefits, the $20 million valuation proved the biggest hurdle.
The sharks found it too high, especially since the company had yet to prove long-term profitability.
With no offers from the sharks, All33 left the tank without a deal.
What Happened to All33 After Shark Tank?
Unfortunately, All33 struggled to sustain its business after appearing on Shark Tank. Despite a promising start, the company eventually went out of business.
Sales & Revenue Growth
Before appearing on Shark Tank, All33 had generated $800,000 in sales, with a projected revenue of $5.5 million for the year.
However, the company was unable to maintain long-term profitability.
| Year | Sales Revenue | Key Notes |
| 2020 (Pre-Shark Tank) | $800,000 | Strong early sales |
| 2021 (Projected) | $5.5 million | High expectations post-Shark Tank |
| 2023 | Out of business | Website and sales channels shut down |
Retail Expansion & Distribution
All33 initially sold its chairs online and aimed to expand into retail. However, the company struggled with distribution.
By 2023, their chairs were listed as out of stock or unavailable on multiple retail sites.
| Retailer | Availability (2023) |
| All33 Website | Shut down |
| Amazon | Out of stock |
| Other Retailers | Unavailable |
Without a strong retail presence or a direct-to-consumer sales strategy that could sustain high growth, the company eventually ran out of money.
New Products & Partnerships
While All33 aimed to disrupt the office furniture industry, there were no significant new product launches or strategic partnerships after their Shark Tank appearance.
The company may have struggled with funding or operational challenges, preventing further innovation.
Why Did All33 Struggle Post-Shark Tank?
Several factors contributed to All33’s failure to stay in business:
- High Valuation & No Investment – The $20 million valuation scared off investors, making it difficult to secure funding.
- Limited Retail Presence – Without a significant retail deal or strong e-commerce strategy, scaling proved difficult.
- Cash Flow Issues – High production costs ($260 per chair) and marketing expenses may have drained their finances.
- Competitive Market – The ergonomic chair market is highly competitive, with established brands offering similar benefits at various price points.
Final Thoughts on All33 Chairs
All33 had a great concept—a chair designed for better spinal health—but struggled with execution.
Despite a strong Shark Tank pitch, the high valuation prevented the company from securing a deal. Post-show, funding challenges and distribution hurdles led to its downfall.
This is a valuable lesson for entrepreneurs: even a great product isn’t enough.
Proper valuation, a sustainable business model, and solid retail partnerships are crucial for long-term success.
While All33 may no longer be in business, its innovative approach to seating left an impression, proving that health-focused design in office furniture is more important than ever.
