Numilk Plant-Based Milk Update | Shark Tank Season 12
Plant-based milk has surged in popularity as more consumers seek dairy alternatives. However, many store-bought options contain preservatives and additives.
Numilk, founded by Joe Savino and Ari Tolwin, aims to change that by offering a fresh, customizable plant-based milk solution.
Their appearance on Shark Tank Season 12 led to a game-changing deal with Mark Cuban, accelerating their growth.
In this Numilk Plant-Based Milk Shark Tank update, we’ll recap their pitch, the Sharks’ reactions, and how the company has evolved since its TV debut.
Numilk’s Shark Tank Pitch
Founders & Business Concept
Joe Savino and Ari Tolwin founded Numilk, both experienced in the beverage industry.
Their product? A plant-based milk machine that lets customers make fresh almonds, oats, and other plant-based milks at the push of a button.
Key product highlights:
- Uses only natural ingredients (no preservatives or additives).
- Customers pay $2 for a reusable glass bottle and $3.99 per refill.
- Milk stays fresh for 7–10 days in the fridge.
At the time of their pitch, Numilk had already placed full-size machines in select Whole Foods locations and was developing a countertop version for home use.
The Ask & Deal Outcome
- Asking Amount: $1,000,000 for 5% equity.
- Deal Accepted: $1,000,000 for 7% equity, plus an optional $1,000,000 loan at 3% interest for 3% advisory shares from Mark Cuban.
How the Sharks Reacted
Each Shark had a unique perspective on Numilk’s business model. Here’s a breakdown of their responses:
| Shark | Response | Reason |
| Barbara Corcoran | ❌ Out | Found the pitch confusing. |
| Daymond John | ❌ Out | Shared Barbara’s concerns about clarity. |
| Lori Greiner | ❌ Out | Didn’t see the company as investable at the time. |
| Kevin O’Leary | 💰 Offered $1M loan at 9.5% interest for 5% equity | Believed in the concept but structured his offer around debt financing. |
| Mark Cuban | ✅ Offered $1M for 7% equity + optional $1M loan at 3% interest | Thought Numilk needed more money and provided a better funding structure. |
Joe and Ari ultimately accepted Mark Cuban’s offer, recognizing the value of his business expertise and financial terms.
Numilk’s Growth After Shark Tank
Numilk has seen significant growth since its Shark Tank appearance. Here’s a breakdown of their key milestones:
Sales & Revenue Growth
| Year | Revenue |
| 2018 | $40,000 |
| 2020 | ~$400,000 |
| 2023 | $70 million net worth |
Their sales increased substantially, aided by Mark Cuban’s investment and a successful Kickstarter campaign for their countertop home machine.
Retail Expansion & Distribution
| Year | Retail Presence |
| 2020 | Limited Whole Foods locations |
| 2023 | 128+ stores across the U.S. |
The company successfully expanded its in-store machines, making it easier for customers to access fresh plant-based milk.
New Products & Strategic Moves
- Launched a Kickstarter campaign for the home countertop machine, which exceeded its funding goal.
- Expanded commercial sales, making their countertop machines available for restaurants.
Why Numilk Succeeded After Shark Tank?
Several factors contributed to Numilk’s success:
- Innovation – A first-of-its-kind machine delivering fresh, plant-based milk on demand.
- Consumer Demand – Growing interest in clean-label, dairy-free alternatives.
- Strong Investor Support – Mark Cuban’s funding and strategic guidance.
- Retail Expansion – Presence in significant grocery stores increased accessibility.
- DTC (Direct-to-Consumer) Strategy – Kickstarter campaign and online waitlist built excitement for their countertop model.
Final Thoughts on Numilk’s Journey
Numilk’s appearance on Shark Tank Season 12 proved to be a pivotal moment.
With Mark Cuban’s investment, the company expanded its retail presence and launched a home-use version of its machine, broadening its market reach.
Their journey highlights key business lessons:
- Clarity in pitching matters – Some Sharks backed out due to confusion.
- Funding structure is crucial – Mark Cuban’s deal was better suited for their needs than Kevin O’Leary’s high-interest loan.
- Scalability determines success – Expanding from grocery stores to home kitchens fueled growth.
As of 2025, Numilk thrives in the plant-based milk industry, making fresh, clean dairy alternatives more accessible.
What do you think about Numilk’s innovative approach? Would you use a Numilk machine at home? Let us know in the comments! 🚀
