Apolla Performance Socks Update | Shark Tank Season 13
Foot pain is common among dancers, athletes, and anyone who spends long hours on their feet.
That’s where Apolla Performance Socks come in. Kaycee Jones and Brianne Zborowski founded these supportive compression socks to reduce foot fatigue, improve circulation, and provide comfort.
The duo pitched their business on Shark Tank Season 13, seeking $300,000 for 15% equity.
After some negotiation, they secured a deal with Lori Greiner for $300,000 in exchange for 20% equity.
Since Shark Tank, Apolla Performance Socks have continued to grow, expanding their product line, increasing sales, and reaching new customers.
In this update, we’ll break down their Shark Tank pitch, the Sharks’ reactions, and how the company has evolved post-show.
Apolla Performance Socks: Shark Tank Pitch Recap
- Entrepreneurs: Kaycee Jones and Brianne Zborowski
- Business Model: High-quality compression socks designed for dancers and athletes
- Investment Ask: $300,000 for 15% equity
- Product Highlights:
- Provides compression support for improved circulation and injury prevention
- Designed for dancers, athletes, and anyone with foot pain
- American Podiatric Medical Association’s Seal of Acceptance
- Retail price: $32-$40 per pair
- Production cost: Not disclosed
- Sales Before Shark Tank:
- $4.1 million in lifetime sales
- $800,000 in sales during the year of filming
- Final Outcome: $300,000 for 20% equity with Lori Greiner
How Apolla Performance Socks Work
- Advanced compression technology supports the feet, ankles, and lower legs.
- Targeted padding provides comfort while reducing foot fatigue.
- Breathable fabric wicks away moisture and prevents blisters.
The company initially focused on dancers, but the benefits of Apolla Performance Socks extend to athletes, medical professionals, and people who stand for long periods.
Shark Tank: Sharks’ Responses & Deal Breakdown
While the Sharks were impressed with the product’s effectiveness and strong sales, some had concerns about the high retail price and growth potential.
| Shark | Offer | Reason for Investment or Rejection |
| Kevin O’Leary | No offer | Thought the socks were too expensive for the mass market. |
| Mark Cuban | No offer | Liked the product but didn’t believe in selling socks at $40 per pair. |
| Robert Herjavec | No offer | Loved the feel but questioned why they weren’t more popular. |
| Emma Grede | No offer | Wanted faster company growth before investing. |
| Lori Greiner | $300,000 for 25% equity | Believed in the product’s potential. |
| Final Outcome | Kaycee and Brianne countered for 20%, but Lori declined, and they still accepted her offer. |
Despite pushback from other Sharks, Lori saw the value in the product and believed she could help scale the business.
Apolla Performance Socks Update: Post-Shark Tank Growth
Since Shark Tank, Apolla Performance has expanded its product line, increased its retail presence, and continued growing its customer base.
Sales and Revenue Growth
| Year | Sales & Revenue |
| 2021 (Shark Tank Air Date) | $4.1 million lifetime sales |
| 2022 | Sales skyrocketed after Shark Tank, selling out many styles |
| 2024 | Steady growth with increased retail distribution and online sales |
After the episode aired, Apolla Performance Socks sold out within days, proving that their product resonated with a broad audience beyond dancers.
Retail Expansion & Distribution Deals
| Retail/Distribution | Status |
| Apolla Website | Continues to be the primary storefront |
| Amazon | Bestseller status for several sock styles |
| Specialty Dancewear Stores | Available in multiple locations |
| Nationwide Retail Expansion | Actively growing |
Apolla’s socks have been featured in significant dance magazines and worn by dancers on reality shows, solidifying their place in the dance and athletic communities.
New Product Launches & Strategic Partnerships
Since Shark Tank, Apolla Performance has:
- Expanded its product line to include:
- Compression socks for dancers
- Athletic and everyday compression socks
- Footwear accessories for additional support
- Earned medical recognition with the American Podiatric Medical Association’s Seal of Acceptance
- Increased visibility through influencer marketing and customer testimonials
Their best-selling Joule Barefoot Compression Sock has become a favorite on Amazon, with hundreds of positive reviews.
Key Factors Behind Apolla Performance’s Success
Several factors have contributed to Apolla’s post-Shark Tank growth:
- Shark Tank Exposure – Boosted brand recognition and credibility.
- Lori Greiner’s Support – Helped with marketing and retail expansion.
- Strong Customer Testimonials – Word-of-mouth and social media drove interest.
- Broad Market Appeal – Initially designed for dancers but found success among athletes and medical professionals.
- Retail & E-Commerce Expansion – Available on Amazon, dancewear stores, and specialty retailers.
Despite initial skepticism from the Sharks, Apolla Performance Socks have proven valuable in the compression sock market.
Final Thoughts: The Future of Apolla Performance Socks
Apolla Performance Socks started as a solution for dancers dealing with foot injuries but quickly became a must-have for anyone needing foot support.
Since Shark Tank, the company has:
✔ Expanded its product line
✔ Sold out multiple times
✔ Grown into a million-dollar business
With Lori Greiner’s backing and increasing demand, Apolla Performance Socks are set to continue growing in the dance, athletic, and medical industries.
For anyone looking for premium compression socks that provide unmatched support and comfort, Apolla Performance Socks remain a top choice.
Want to try Apolla Performance Socks for yourself? Check them out on Amazon or visit their official website!
What do you think about Apolla Performance Socks? Would you try them? Let us know in the comments!
