Metric Mate Update | Shark Tank Season 14
The fitness industry constantly evolves, with new technology improving how we track and analyze workouts.
Metric Mate, a smart fitness device, aims to revolutionize gym equipment by transforming any weight machine into smart equipment.
The company gained national attention when it appeared on Shark Tank Season 14, pitching its innovative Training Accountability Partner (TAP) technology.
So, what happened to Metric Mate after Shark Tank? Did they secure a deal? And where is the company now?
Let’s dig into their journey.
Metric Mate’s Shark Tank Pitch
The Founders & Business Concept
Entrepreneurs Braxton Davis, MT Strickland, and Excleamus Ricks introduced Metric Mate to the Sharks with a clear mission: make fitness tracking seamless and data-driven.
Their Training Accountability Partner (TAP) device attaches to gym equipment and tracks:
- Weight lifted
- Reps performed
- Calories burned
- Force applied
- Fatigue levels
This data is then transferred to the Metric Mate app, allowing users to monitor progress, analyze workouts, and share results with personal trainers.
With three patents secured, the founders emphasized their unique approach to automated fitness tracking.
The Ask & Business Performance
The founders sought $100,000 for 5% equity, valuing Metric Mate at $2 million. Their plan was to:
- Obtain government certifications to sell directly to consumers.
- Scale production to bring TAP devices to market.
- Focus on personal trainers first before expanding to general consumers.
The device cost $99 to manufacture and retailed for $199 when produced in batches of 1,000 units.
However, only 10 units had been made, and just five had been sold before appearing on Shark Tank.
Shark Reactions & The Final Deal
The Sharks were intrigued by the concept but concerned about scalability, production challenges, and sales traction. Here’s how each Shark responded:
| Shark | Response | Reason |
| Mark Cuban | No Offer | Liked the travel-friendly aspect but questioned the device’s analytics. |
| Lori Greiner | No Offer | Believed it was too early to invest. |
| Barbara Corcoran | No Offer | Saw issues with market readiness. |
| Tony Xu | No Offer | Didn’t see a strong scaling strategy. |
| Kevin O’Leary | Offer: $100,000 for 25% equity | Concerned about sales but saw potential. |
The founders countered Kevin’s offer with $100,000 plus a $150,000 line of credit for 12.5% equity, but Kevin refused.
Ultimately, Metric Mate left Shark Tank without a deal.
Metric Mate’s Growth After Shark Tank
Despite leaving Shark Tank empty-handed, Metric Mate gained significant exposure, leading to increased pre-orders and investor interest.
Sales & Revenue Growth
| Timeframe | Sales & Milestones |
| Pre-Shark Tank | 10 units made, 5 sold. |
| After Shark Tank (2023) | Increased pre-orders but faced production challenges. |
| 2023-Present | Estimated net worth of $2 million. |
Although the company struggled with scaling production, the exposure from Shark Tank helped attract new customers and investors.
Retail Expansion & Crowdfunding Efforts
While Metric Mate has not yet secured significant retail partnerships, they launched an Indiegogo campaign to raise $100,000 for production.
However, the campaign only raised $1,161 from 10 backers, indicating challenges in consumer demand and fundraising.
| Platform | Campaign Goal | Amount Raised |
| Indiegogo | $100,000 | $1,161 from 10 backers |
Despite the setback, Metric Mate continued to gain traction through industry events and partnerships.
Strategic Partnerships & Industry Recognition
Since Shark Tank, Metric Mate has participated in several prestigious events, including:
- 2023 National Black MBA Association Scale-Up Pitch Challenge
- Featured on the 85 South Show’s Black Market
Additionally, the Metric Mate app remains free on Google Play and the App Store, receiving positive reviews for its functionality and ease of use.
Key Factors Behind Metric Mate’s Success (and Struggles)
Why Metric Mate Stands Out
- Innovative Technology – The TAP sensor transforms existing gym equipment into intelligent workout machines.
- Strong Intellectual Property – Three patents provide a competitive advantage.
- Shark Tank Exposure – Led to increased pre-orders and investor interest.
- Industry Recognition – Participated in pitch competitions and featured on major platforms.
Challenges Metric Mate Faces
- Scaling Production – Limited manufacturing has slowed growth.
- Funding Difficulties – The Indiegogo campaign fell short of its target.
- Market Readiness – The fitness tracking market is competitive, and consumer adoption is uncertain.
- High Production Costs – $99 per unit production cost limits profitability.
Final Thoughts: What’s Next for Metric Mate?
While Metric Mate left Shark Tank without a deal, they gained valuable exposure and industry credibility.
However, scaling production and securing retail partnerships remain key challenges.
Potential Next Steps for Metric Mate:
- Increase manufacturing capacity to fulfill pre-orders.
- Secure private investment to fund production and distribution.
- Strengthen marketing efforts to educate consumers and personal trainers about the benefits of TAP technology.
- Explore partnerships with fitness brands and gym chains to accelerate adoption.
With an estimated net worth of $2 million, Metric Mate has potential, but the road ahead requires innovative business strategies and continued innovation.
🔹 Want to track your workouts like a pro? The Metric Mate app is available on Google Play and the App Store!
What do you think about Metric Mate’s journey? Let us know in the comments!
