Everything Legendary Vegan Burger Update | Shark Tank Season 12
The demand for plant-based meat alternatives has skyrocketed, with consumers looking for healthier, tastier options.
Enter Everything Legendary Vegan Burger, a brand that set out to revolutionize the plant-based burger industry.
The company gained national recognition after appearing on Shark Tank Season 12, where they pitched their innovative product to the Sharks.
So, how did Everything Legendary fare after Shark Tank?
Let’s deeply dig into their journey, including their pitch, Shark reactions, post-show success, and latest updates.
Everything Legendary’s Shark Tank Pitch
The Founders & Their Vision
Entrepreneurs Jumoke Jackson, Danita Claytor, and Duane Myko came to Shark Tank Season 12 with a mission: to create a delicious, nutrient-packed, plant-based burger.
Inspired by personal health experiences, including Duane’s mother battling lupus and Danita’s late mother’s struggle with cancer, they wanted to offer a healthier meat alternative that doesn’t compromise on taste.
The Ask & The Product
The founders asked the Sharks for $300,000 in exchange for 10% equity, valuing their business at $3 million.
Their product, the Everything Legendary Vegan Burger, stands out due to its unique blend of hemp protein, spices, and all-natural ingredients.
Unlike many plant-based burgers, theirs is free of artificial additives and packed with bold flavors.
Shark Reactions & The Final Deal
After a successful taste test, the Sharks weighed in with their thoughts. Here’s how each responded:
| Shark | Response | Reason |
| Barbara Corcoran | No Offer | Concerned about the premium pricing compared to competitors. |
| Kevin O’Leary | No Offer | Loved the burger but disagreed with the valuation. |
| Lori Greiner | No Offer | Did not see a clear growth strategy. |
| Daymond John | No Offer | Passed on the investment. |
| Mark Cuban | Accepted Offer | Offered $300,000 for 25%, negotiated to $300,000 for 22% equity. |
Mark Cuban saw potential in Everything Legendary and envisioned leveraging cloud kitchens and food delivery services (like Uber Eats and DoorDash) to cut costs and expand reach.
The founders accepted $300,000 for 22% equity, sealing a deal with Mark.
Everything Legendary’s Growth After Shark Tank
Appearing on Shark Tank was a game-changer for Everything Legendary.
Within 24 hours of their episode airing, they generated $250,000 in sales. Four months later, they hit an impressive $1.7 million in revenue.
Sales & Revenue Milestones
| Timeframe | Sales Revenue |
| 24 Hours After Airing | $250,000 |
| 4 Months After Airing | $1.7 Million |
| 2022 | Multi-million dollar sales (Exact figures undisclosed) |
Retail Expansion & Distribution Deals
Since Shark Tank, Everything Legendary has expanded its presence in major retail chains.
Their burgers can now be found in grocery stores across the U.S.
| Retail Partner | Availability |
| Target | Nationwide |
| Walmart | Nationwide |
| Safeway | Select Locations |
| Giant | Select Locations |
To meet growing demand, the company moved production from a home kitchen to three co-packers and two national distribution centers capable of producing 160,000 burgers per hour.
Strategic Partnerships & Brand Expansion
- Live Nation Entertainment Partnership (2022)
- Became the official plant-based burger for Live Nation concert venues across the U.S.
- Expanded Online Sales
- Consumers can order directly from the Everything Legendary website and Amazon.
Key Factors Behind Everything Legendary’s Success
Several factors contributed to Everything Legendary’s rapid growth and success post-Shark Tank:
1. Strong Brand Identity & Mission
- The founders built a compelling brand story that resonated with health-conscious consumers.
- Their mission to offer clean, flavorful, and plant-based foods sets them apart.
2. High-Quality Product
- The burger’s unique hemp protein blend and bold flavors stood out in the crowded plant-based market.
- It offers a healthier alternative to traditional meat, 200 calories per patty and no artificial additives.
3. Strategic Investment from Mark Cuban
- Mark Cuban’s mentorship and funding helped Everything Legendary scale production and secure retail deals.
- His insight into food delivery services and retail distribution proved invaluable.
4. Retail & Distribution Expansion
- Partnering with major retailers like Target and Walmart brought the brand to a national audience.
- Live Nation’s partnership helped increase brand visibility at significant events.
5. Digital Marketing & Organic Growth
- Even before Shark Tank, the company relied on word-of-mouth and grassroots marketing.
- Post-show, they scaled up their social media presence and direct-to-consumer sales.
Final Thoughts
Since their Shark Tank debut, Everything Legendary has grown into one of the most exciting plant-based burger brands in the U.S.
Their success demonstrates the power of innovation, strategic partnerships, and strong branding.
With major retail expansion, new partnerships, and continued growth in the plant-based food industry, Everything Legendary is on track to become a household name in vegan cuisine.
Whether vegan, vegetarian, or just looking for a healthier burger option, Everything Legendary proves that plant-based food can be both nutritious and delicious.
Want to try Everything Legendary Vegan Burgers? Find them on Target, Walmart, Safeway, and Giant, or order online from their official website or Amazon.
What do you think about Everything Legendary’s success? Let us know in the comments below!
