Hugo’s Amazing Tape Update | Shark Tank Season 9
Hugo’s Amazing Tape made a memorable appearance on Shark Tank Season 9, where sisters Katherine Saltzberg and Lauri Fraser pitched their father’s innovative adhesive-free tape.
The unique product, designed to stick to itself without leaving any residue, caught the interest of multiple Sharks. But what happened to Hugo’s Amazing Tape after the show?
In this Hugo’s Amazing Tape Shark Tank update, we’ll break down the pitch, the Sharks’ reactions, and the company’s growth since landing a deal with Mark Cuban and Lori Greiner.
Hugo’s Amazing Tape on Shark Tank
The Pitch
- Entrepreneurs: Katherine Saltzberg and Lauri Fraser
- Product: Reusable, adhesive-free tape
- Ask: $50,000 for 50% equity
- Final Deal: $100,000 for 100% equity
- Investors: Mark Cuban and Lori Greiner
Katherine and Lauri introduced Hugo’s Amazing Tape as a versatile home, office, and crafting solution.
The clear, durable tape sticks to itself, is reusable and leaves no sticky residue.
The sisters demonstrated its strength by securing various objects together, impressing the Sharks with its practicality.
However, the business faced challenges. Sales had dropped from over $500,000 in two years to just $27,500 in the current year.
This decline and concern about knockoff versions prompted the sisters to seek investment.
How the Sharks Responded
| Shark | Reaction |
| Kevin O’Leary | Found the pitch entertaining but didn’t see it as a strong investment opportunity. Passed on the deal. |
| Robert Herjavec | Uncertain about the business’s future direction. Declined to invest. |
| Barbara Corcoran | Suggested selling the company but chose not to invest herself. |
| Mark Cuban & Lori Greiner | Offered $100,000 to buy 100% of the company. Sisters accepted the deal. |
Lori and Mark’s offer to purchase the entire company was unexpected.
However, given the business’s struggles and the sisters’ other career commitments, they agreed to sell Hugo’s Amazing Tape outright.
Hugo’s Amazing Tape After Shark Tank
After the show, Hugo’s Amazing Tape experienced impressive growth under Lori Greiner and Mark Cuban’s guidance.
The product expanded into new retail markets, and sales skyrocketed.
Sales & Revenue Growth
| Year | Annual Revenue |
| Pre-Shark Tank | $500,000 (cumulative over two years) |
| Post-Shark Tank (Year 1) | ~$1 million |
| Current (Latest Report) | ~$3 million |
Retail & Distribution Expansion
| Retailer/Platform | Availability |
| Amazon | Yes |
| Walmart | Yes |
| Home Shopping Network (HSN) | Yes |
| Select Craft & Office Supply Stores | Yes |
Product Line Expansion
While Hugo’s Amazing Tape has remained the brand’s flagship product, no significant new product launches have been reported.
However, the brand has thrived through strategic retail partnerships and strong online sales.
What Contributed to Hugo’s Amazing Tape’s Success?
Several key factors played a role in the company’s post-Shark Tank growth:
✅ Shark-Backed Retail Expansion – With Lori Greiner’s expertise in retail and Mark Cuban’s business acumen, Hugo’s Amazing Tape secured placement in major retailers.
✅ Broad Consumer Appeal – The product’s versatility made it attractive to crafters, homeowners, and office workers.
✅ Strong Online Sales Strategy – Amazon and other e-commerce platforms helped scale the business quickly.
However, some uncertainties remain. There have been conflicting reports regarding ownership, with some sources suggesting that Katherine and Lauri might still have a stake in the business despite the original deal for a complete acquisition.
Final Thoughts
Hugo’s Amazing Tape is an excellent example of how a simple yet valuable product can thrive with the proper backing.
While the sisters initially struggled with declining sales, their decision to sell the company to Lori Greiner and Mark Cuban proved beneficial.
Under their leadership, the brand has grown to millions in revenue, expanded into major retail channels, and reached a more extensive customer base.
For entrepreneurs, the key takeaway from this Shark Tank journey is the power of strategic partnerships.
Even if a business faces challenges, the right investors can provide the expertise and resources needed to turn things around.
Would you try Hugo’s Amazing Tape? Let us know in the comments!
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