Frescos Naturales Sparkling Water Update | Shark Tank Season 14
Frescos Naturales, a Latino-inspired sparkling water brand, made waves on Shark Tank Season 14 with its vibrant, authentic flavors.
Founder Juan Ignacio Stewart brought his passion for traditional Latin American drinks to the show, hoping to secure an investment to scale his business.
But did the Sharks bite? And how has Frescos Naturales performed since its TV debut?
In this Frescos Naturales Sparkling Water Shark Tank update, we’ll break down Juan’s pitch, the Sharks’ reactions, and how the company has grown since appearing on the hit show.
Frescos Naturales on Shark Tank: Pitch Recap
Founder & Business Overview
- Entrepreneur: Juan Ignacio Stewart
- Business: Latino-inspired sparkling water
- Ask: $130,000 for 8% equity
- Deal: $130,000 for 25% equity with Daniel Lubetzky
Juan’s vision for Frescos Naturales was simple: bring authentic Latin American flavors to the sparkling water market, offering a healthier alternative to traditional sugary drinks.
The brand’s six flavors—Guayaba (Guava), Mango, Maracuya (Passion Fruit), Piña (Pineapple), Rosa de Jamaica (Hibiscus), and Tamarindo (Tamarind)—reflect classic Latin American beverages in a lightly carbonated, low-sugar form.
Juan entered the Shark Tank seeking $130,000 to boost inventory and expand retail distribution.
At the time of filming, Frescos Naturales had already landed shelf space in major retailers like King Soopers and Ralph’s.
How the Sharks Reacted
| Shark | Response | Reason |
| Daymond John | No offer | Thought the product required too much consumer education. |
| Kevin O’Leary | Offered $250,000 for 10% equity | I saw potential but wanted a larger stake. |
| Mark Cuban | No offer | Avoids the beverage industry. |
| Lori Greiner | No offer | Believed the market was too competitive. |
| Daniel Lubetzky | Invested $130,000 for 25% equity | Liked Juan’s passion and resilience. |
Despite some skepticism, guest Shark Daniel Lubetzky, founder of KIND Snacks, saw potential in Juan’s brand and made an offer.
Initially, Kevin O’Leary proposed teaming up with Daniel, but after some negotiation, Juan ultimately secured a deal with Daniel alone for $130,000 in exchange for 25% equity.
Frescos Naturales Post-Shark Tank Update
Since appearing on Shark Tank, Frescos Naturales has experienced significant growth, expanding its retail presence and increasing revenue. Here’s a look at the company’s progress.
Sales & Revenue Growth
| Year | Revenue |
| 2021 | $182,000 |
| 2022 | $330,000 – $350,000 (projected) |
| 2023 | $850,000 |
The brand’s visibility from Shark Tank helped drive sales, with the company now generating nearly $1 million in annual revenue.
Retail Expansion & Distribution Deals
| Retailer | Availability |
| King Soopers | 130 locations |
| Ralph’s | 230 locations |
| Kroger | Expanded presence post-Shark Tank |
| Other Regional Stores | Ongoing expansion |
Shortly after Shark Tank, the company’s website saw a spike in traffic, even leading to a temporary crash.
The increased attention has helped Frescos Naturales secure a more substantial retail presence, making the drinks more accessible to customers nationwide.
New Product Launches & Strategic Partnerships
While there haven’t been any official new product launches, the company continues to focus on growing its current lineup and expanding its retail reach.
Daniel Lubetzky’s involvement is expected to help scale production and secure further distribution opportunities.
Key Factors in Frescos Naturales’ Success
Several factors have contributed to the brand’s post-Shark Tank growth:
- Authentic Latino Flavors – The brand fills a gap in the sparkling water market with flavors that resonate with Latin American consumers.
- Health-Conscious Appeal – With lower sugar content than traditional Latin American beverages, Frescos Naturales appeals to health-conscious shoppers.
- Retail Expansion – Getting into major grocery chains like King Soopers and Ralph’s has significantly boosted visibility and sales.
- Shark Tank Effect – The exposure from the show drove a surge in website traffic and demand.
- Investor Support – With Daniel Lubetzky’s expertise in the food and beverage industry, the company has gained strategic guidance to scale efficiently.
Final Thoughts: The Future of Frescos Naturales
Frescos Naturales has leveraged its Shark Tank appearance to grow its brand, secure retail partnerships, and increase revenue.
While the company faces challenges in a competitive beverage market, its unique positioning and Daniel Lubetzky’s backing provide a strong foundation for continued success.
Looking ahead, Frescos Naturales has the potential to become a household name in the sparkling water category, especially among Latino consumers seeking authentic yet healthier drink options.
Whether through further retail expansion or new product innovations, the brand’s journey is just beginning.
For more updates on Frescos Naturales’ growth, watch this page!
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