Pasta By Hudson Update | Shark Tank Season 11
Brandon Fay introduced his pasta business on Shark Tank Season 11. Pasta by Hudson serves made-to-order takeout pasta.
He aims to fix the issue of pasta getting cold before people can eat it at home. Will the sharks invest in his idea? Check out the Pasta by Hudson update.
If you need a quick recap, here’s what happened to Pasta by Hudson after Shark Tank.
Brandon Fay secured a deal with Lori Greiner and Mark Cuban for $150,000 in exchange for 10% equity.
As for the Pasta by Hudson update, the business is still expanding and earns $4 million annually. It has also opened another location in New York.
| Shark | Decision |
| Mark Cuban, Lori Greiner | Invested $150,000 for a 30% ownership stake |
| Kevin O’Leary | Chose not to invest |
| Barbara Corcoran | I decided not to make an offer |
| Daymond John | Opted out of investing |
Pasta by Hudson Shark Tank Update
- Founder: Brandon Fay
- Product: Fresh pasta for takeout
- Request: $150,000 for a 10% stake
- Deal: $150,000 for 30% stake
- Investors: Lori Greiner and Mark Cuban
Pasta by Hudson: Shark Tank Season 11 Update
Brandon Fay, the founder of Pasta by Hudson, has a deep passion for pasta.
He wanted to create a fresh pasta bar serving high-quality pasta, meatballs, and sauces that stay warm until customers arrive home.
The Concept
Pasta by Hudson is a fresh pasta bar where customers choose their pasta, sauce, and toppings, including meatballs.
The concept is simple, and meal prices range from $9 to $13 per serving.
Shark Tank Experience
The sharks immediately loved the pasta. Barbara Corcoran even called the meatball the best she had ever tasted.
During the filming year, Brandon generated $590,000 in sales. He found food sales highly profitable and saw strong demand for his products.
Business Growth Plans
Brandon ran a small pasta bar in a prime NYC location but had not franchised yet.
He planned to open pasta kiosks and explore selling uncooked pasta in grocery stores.
However, half of his sales came from delivery, which created challenges due to lower profit margins.
To expand, he sought an investment to open three additional NYC locations.
Shark Reactions and Deal
- Daymond John dropped out first. He liked the idea but couldn’t invest because pasta worsened his acid reflux.
- Mark Cuban advised Brandon to focus more on delivery and explore cloud kitchens.
- Kevin O’Leary also dropped out, believing Brandon’s sales weren’t strong enough for a franchise deal.
- Barbara Corcoran wanted to invest only in the meatballs, not the pasta business.
- Lori Greiner and Mark Cuban partnered and offered a deal. Mark invested $100,000 for 20% equity, while Lori contributed $50,000 for 10%.
Brandon accepted the deal and secured two sharks to help grow his business.
Post-Shark Tank Performance
After the show aired, the company faced challenges due to the COVID-19 pandemic.
Sales dropped, but Brandon adapted by focusing on delivery. His business rebounded, reaching $4 million in annual revenue.
By mid-2021, Pasta by Hudson had generated $850,000 in sales.
Customers can now order ‘Shark Tank Cheesy Meatballs’ from the Pasta by Hudson website for nationwide delivery.
