Nightcap Drink Cover | Shark Tank Season 12
Drink spiking is a serious concern, especially for women in social settings like bars and parties.
That’s why siblings Shirah and Michael Benarde created Nightcap, a drink cover to prevent tampering.
Their innovative product caught the attention of the Shark Tank investors in Season 12, Episode 12.
So, did Nightcap secure a deal? And where is the company now?
Let’s dig into their Shark Tank journey and see how the business has grown since its appearance on the show.
Nightcap on Shark Tank: Pitch Recap
Founders & Product
- Entrepreneurs: Shirah Benarde & Michael Benarde
- Business: Drink cover disguised as a scrunchie to prevent drink spiking
- Ask: $60,000 for 20% equity
Nightcap is a fashionable and reusable drink cover that fits over most cups and glasses, leaving just a tiny opening for a straw.
When not in use, it doubles as a stylish scrunchie worn on the wrist or in the hair.
The idea came from Shirah, who dreamed up the concept after hearing about a friend’s experience with drink spiking in college.
The prototype was made from a scrunchie and her mother’s pantyhose.
At the time of the pitch, Nightcap had sold $68,000 worth of products in 11 months, with rising sales due to website optimization and social media ads.
The cost per unit was $2.82, and they retailed for $11.99, with potential savings at scale.
Shark Tank Deal Outcome
| Shark | Offer | Outcome |
| Lori Greiner | $60,000 for 25% equity | Accepted ✅ |
| Kevin O’Leary | No offer | ❌ |
| Daymond John | No offer | ❌ |
| Barbara Corcoran | No offer | ❌ |
| Mark Cuban | No offer | ❌ |
Sharks’ Reactions
- Lori Greiner loved the idea and saw its potential to help prevent a growing problem. She quickly offered $60,000 for 25% equity, slightly higher than the founders’ original ask.
- Kevin O’Leary, Mark Cuban, Daymond John, and Barbara Corcoran declined to invest, likely due to concerns about scalability, marketing challenges, or market demand.
Shirah and Michael accepted Lori’s offer, securing a Shark known for her consumer product expertise.
Nightcap After Shark Tank: Business Growth & Updates
Nightcap has grown significantly since its Shark Tank appearance, surpassing $5 million in annual sales. Let’s look at how the business expanded post-show.
Sales & Revenue Growth
| Year | Revenue Milestone |
| 2021 | $2.1 million in lifetime sales |
| 2023 | Over $5 million in annual sales |
Following the episode’s airing, Nightcap experienced a massive boost in sales, helping the company scale its production and reach more customers.
Retail Expansion & Distribution
| Retailer/Platform | Expansion Details |
| Amazon | Became a top seller in its category |
| Online Store | Increased direct-to-consumer sales |
| International Markets | Expanded into the UK and Europe |
| Retail Partnerships | Collaborated with bars and music venues |
Nightcap leveraged its success to grow its online presence, increase international distribution, and partner with retailers and venues catering to nightlife and social settings.
New Products & Collaborations
- New Colors: Three additional colors introduced
- Keychain Version: Compact and portable version launched
- Celebrity Partnership: Singer Julia Michaels joined as a brand ambassador, promoting Nightcap in bars and music venues
What Contributed to Nightcap’s Success?
Several factors helped Nightcap become a multi-million-dollar brand after Shark Tank:
- Strong Brand Mission: The product solves a real-world problem that resonates with consumers.
- Social Media Marketing: Targeted ads and influencer collaborations helped spread awareness.
- Retail & Online Sales Growth: Expansion into Amazon, direct-to-consumer sales, and international markets increased revenue.
- Celebrity Endorsements: Julia Michaels and other influencers helped bring credibility and visibility to the brand.
- Shark Tank Effect: The exposure from the show provided a significant sales boost and credibility.
Final Thoughts: Nightcap’s Impact & Future
Nightcap’s Shark Tank journey is an excellent example of how a simple yet powerful idea can become a thriving business with the right strategy and support.
By addressing a serious safety concern with a practical and stylish solution, Shirah and Michael Benarde built a brand that continues to grow and positively impact.
With strong sales, retail partnerships, and ongoing product innovation, Nightcap is on track for even greater success in the future.
Whether through new product expansions or global partnerships, this startup’s journey is one to watch.
Want to get your own Nightcap? Check it out on Amazon or visit their official website!
What do you think of Nightcap’s success? Let us know in the comments!
