TripleLite 180º Update | Shark Tank Season 16
One night, Ronnie Pritchett walked down his backyard steps and saw that his flashlight lit up only a tiny spot, leaving most of the area dark.
He struggled to see his path and nearly fell.
To solve this, he designed TripleLite, a flashlight with a 180-degree beam that helps users see more and move safely.
Will the sharks back this idea? Check out our TripleLite update and pitch summary.
| Investor(s) | Offer/Investment |
| Kevin O’Leary | $400 for 49% share |
| Daniel Lubetzky & Robert Herjavec | $400 for 20% share |
| Mark Cuban & Lori Greiner | $400 for 25% share |
TripleLite Pitch on Shark Tank
- Founders: Ronnie and Nancy Pritchett
- Product: Flashlight with a 180-degree beam
- Offer: $400,000 for a 10% share
- Deal: $400,000 for a 25% share
- Investors: Mark Cuban and Lori Greiner
Nancy and Ronnie’s Pitch
Nancy and Ronnie opened their pitch with a creative demonstration highlighting traditional flashlights’ flaws.
They explained they needed investment to expand their business globally and increase market reach.
TripleLite Flashlight Features
Nancy introduced the TripleLite 180-degree flashlight as a patented product with three LED bulbs that provide wide illumination.
She emphasized its 160-foot beam range, making it useful for indoor and outdoor use.
Financial Details
Guest shark Daniel Lubetzky asked about the flashlight’s production costs, wholesale price, and retail value.
- Production cost: $6.50
- Wholesale price: $15
- Retail price: $29.95
Ronnie also revealed that the product holds five utility patents and one design patent, protecting the technology across 27 countries.
Business History and Growth
Nancy stated that although the product launched in 2014, sales remained low until 2020.
- 2014: $100,000 in sales
- 2015: $310,000 in sales
Mark Cuban questioned the six-year delay between the patent and strong sales.
Ronnie explained that 2016, they brought in an investor for funding and mentorship. However, the partnership failed, and in 2018, the investor sued for company control.
After a legal battle, Nancy and Ronnie regained full ownership by August 2018.
Since then, the business has generated over $4 million in sales in four years.
- The year before filming: $1,077,000 in sales
- Projected sales: $1.5 million
- Estimated profit (before taxes): $318,000
Sharks’ Reactions
Robert Herjavec questioned why the flashlight had not seen wider adoption despite its innovative design and decided to step away.
Ronnie explained that larger flashlight companies had offered licensing deals, but the royalties were too low to justify an agreement.
Lori Greiner asked about Ronnie’s background as an inventor. He shared that he worked as a golf professional and had no prior experience in inventing.
Nancy added that she took over the business despite lacking formal training. She managed production, marketing, and sales to ensure its success.
The Offers
Kevin O’Leary appreciated their pitch and acknowledged their hesitation to give up control.
He offered $400,000 for 49% equity, promising to dominate retail distribution.
Daniel proposed $400,000 for 25% equity, emphasizing his ability to scale the business globally.
Lori and Mark partnered to offer $400,000 for 25% equity, focusing on retail expansion and licensing opportunities.
Negotiation and Final Deal
Nancy and Ronnie countered, asking to reduce the equity to 20%.
Daniel agreed to lower his offer to 20% equity if they accepted immediately and suggested bringing Robert into the deal.
Lori and Mark refused to adjust their offer, insisting that their 25% equity deal provided the best value.
Nancy and Ronnie ultimately accepted Lori and Mark’s offer, leaving with a secured investment.
What’s Next?
To find out what happened after Shark Tank, check our TripleLite update.
TripleLite Shark Tank Update
TripleLite saw a big jump in sales after appearing on Shark Tank.
The deal with Mark and Lori happened since the flashlights are now available at ACE Hardware, The Home Depot, Walmart, and more stores.
The product line has grown and now includes the TL1000 Aluminum Rechargeable flashlight, HL530 LED Headlamp, and TL050 Keychain light, offering more choices for customers.
