Foam Party Hats Update | Shark Tank Season 12
Looking to bring some extra fun and excitement to your next party?
Foam Party Hats is a company that creates custom-designed, oversized foam hats for various celebrations.
Whether it’s a birthday, wedding, sports event, or festival, these colorful, creative hats make any occasion more memorable.
Founders Manuel and Grace Rojas brought their business to Shark Tank Season 12, hoping to secure an investment to scale their operations.
Did the Sharks see the potential in this party-ready product? And where is Foam Party Hats now? Let’s dig into their journey.
Foam Party Hats’ Shark Tank Pitch
The Founders & Business Concept
Entrepreneurs, Manuel and Grace Rojas introduced Foam Party Hats to make any event fun and unique.
The company specializes in handcrafted, oversized foam hats in various designs, including:
- Wigs & headbands
- Animal and dinosaur hats
- Food- and drink-themed hats
- Sports team hats
- Wedding, birthday, and holiday hats
Each hat is lightweight, durable, and designed to add an element of creativity and entertainment to any party.
The Ask & Business Performance
Manuel and Grace entered Shark Tank seeking $100,000 for 15% equity, valuing Foam Party Hats at $666,000.
They backed their request with growing sales numbers:
| Year | Revenue |
| 2017 | $25,000 |
| 2018 | Tripled revenue (Exact figure unknown) |
| 2019 | $145,000 |
| 2020 (YTD at filming) | $153,000 (despite pandemic challenges) |
Despite the difficulties of COVID-19 limiting events and gatherings, Foam Party Hats was already on track to surpass their previous year’s sales.
Shark Reactions & The Final Outcome
The Sharks loved the fun and engaging pitch, each receiving their custom foam hat.
However, they had mixed opinions on the business itself.
| Shark | Response | Reason |
| Daniel Lubetzsky | $100,000 for 30% equity (Rejected) | Contingent on Manuel quitting his full-time job. |
| Mark Cuban & Lori Greiner | $100,000 for 25% equity (Accepted) | He believed in the business but advised against quitting his job too soon. |
Manuel and Grace were initially interested in Daniel’s offer, but Mark disagreed with the idea of quitting a stable job prematurely.
Instead, he teamed up with Lori Greiner to offer $100,000 for 25% equity, which the founders ultimately accepted.
Foam Party Hats’ Growth After Shark Tank
Since securing an investment from Mark Cuban and Lori Greiner, Foam Party Hats has experienced rapid growth, expanding production and distribution.
Sales & Revenue Growth
| Timeframe | Revenue & Milestones |
| Before Shark Tank | $385,000 lifetime revenue |
| After Shark Tank (2023) | $1.9 million lifetime revenue |
| Projected Growth | Continued expansion into retail |
Thanks to increased demand and improved production capabilities, foam Party Hats quadrupled their total revenue post-Shark Tank.
Retail Expansion & Distribution
The biggest milestone for Foam Party Hats post-Shark Tank was securing a retail partnership with Party City.
| Retail Partner | Availability |
| Party City | All locations nationwide |
| Amazon | Online orders available |
| Official Website | Direct-to-consumer sales |
This expansion has significantly increased brand visibility and made the hats more accessible to customers.
New Equipment & Manufacturing Improvements
With the investment from Mark Cuban and Lori Greiner, Foam Party Hats could purchase new equipment to manufacture their hats in-house. This upgrade has:
- Increased production speed
- Allowed them to fulfill larger orders
- Opened doors for bulk and wholesale opportunities
These improvements have helped the company scale efficiently while maintaining the handcrafted quality of its products.
Key Factors Behind Foam Party Hats’ Success
Why Foam Party Hats Continues to Grow
- Unique & Fun Concept – The oversized, colorful foam hats are perfect for any party or event.
- Shark Tank Boost – National exposure increased sales, demand, and brand awareness.
- Retail Expansion – The Party City partnership has made Foam Party Hats available to a broader audience.
- In-House Production – Investing in new equipment has improved efficiency and reduced costs.
- Strong Online Presence – Products remain available on Amazon and their official website, reaching customers directly.
Challenges & Areas for Improvement
- Scaling Production Further – As demand grows, keeping up with bulk orders may require further expansion.
- Marketing & Branding – Foam Party Hats could benefit from more social media engagement and influencer collaborations.
- Expanding Product Line – New designs or customizable options could attract more customers.
Final Thoughts: What’s Next for Foam Party Hats?
Since appearing on Shark Tank Season 12, Foam Party Hats has turned a small business into a growing brand.
By securing a deal with Mark Cuban and Lori Greiner, expanding into Party City stores, and improving manufacturing capabilities, the company has set itself up for long-term success.
Moving forward, Foam Party Hats can continue to grow by:
🔹 Expanding retail partnerships beyond Party City
🔹 Strengthening social media and marketing efforts
🔹 Offering new and seasonal designs for different events
With a strong foundation and increasing demand, Foam Party Hats is well on its way to becoming a go-to brand for party accessories.
Want to add some fun to your next event? Check out Foam Party Hats on Amazon or their official website!
What do you think about Foam Party Hats’ journey? Let us know in the comments!
