Lion Latch Update | Shark Tank Season 13
Did Lion Latch secure a deal on Shark Tank, or did founder Lerin Lockwood have to take matters into her own hands?
Here’s everything you need to know about Lion Latch’s Shark Tank journey and where the company stands today.
Lion Latch’s Shark Tank Pitch
- Entrepreneur: Lerin Lockwood
- Business: Small, portable jewelry holder
- Ask: $150,000 for 15% equity
- Result: No deal
- Sharks: None
Lerin Lockwood, a former coach and teacher, created Lion Latch after losing the diamond from her engagement ring during softball practice.
Determined to find a solution, she designed a small, secure plastic case that locks shut, ensuring valuables like rings, earrings, and small accessories stay safe.
The Pitch and Sharks’ Responses
Lerin’s pitch began with a playful demonstration: an actress frantically searching for a lost ring, even diving into the trash.
The entertaining start caught the Sharks’ attention, but the real challenge was convincing them of the business’s scalability.
| Shark | Response |
| Kevin O’Leary | No offer – Didn’t see large-scale potential. |
| Mark Cuban | No offer – Believed the market was too small. |
| Emma Grede | No offer – Loved Lerin’s passion but not the product. |
| Lori Greiner | No offer – Advised finding a strong manufacturer. |
| Barbara Corcoran | No offer – Admired Lerin’s persistence but didn’t invest. |
Lerin revealed that Lion Latch had done $530,000 in total sales over five years, including $230,000 in 2020 alone, with a healthy profit margin.
Despite this, the Sharks doubted its scalability.
Ultimately, Lerin walked away without a deal, but she didn’t let that stop her.
Life After Shark Tank: Lion Latch’s Growth
While Lion Latch didn’t secure an investment, the company has flourished post-Shark Tank. Here’s how:
Sales & Revenue Growth
Since appearing on the show, Lion Latch has seen significant sales growth, driven by social media marketing and e-commerce expansion.
| Year | Total Sales |
| Pre-2020 | $300,000 |
| 2020 | $230,000 |
| 2022 | $750,000+ |
| 2023 | Over $1 million |
One major boost came from TikTok Shop, where Lion Latch became one of the first businesses to use the platform’s e-commerce integration, generating over 20,000 orders in just three months.
Retail Expansion & Distribution Deals
| Retail Channel | Status |
| Amazon | ✅ Available |
| TikTok Shop | ✅ Major sales driver |
| Independent Boutiques | ✅ Selling nationwide |
| Large Retailers | ❌ Not yet available |
Though Lion Latch hasn’t landed a major big-box retailer deal, it continues to grow through direct-to-consumer sales and independent boutiques.
New Product Launches & Strategic Moves
Since Shark Tank, Lion Latch has:
- Expanded its product line with new colors and themed designs.
- Partnered with influencers on TikTok to drive awareness.
- Moved into an official headquarters, upgrading from a home studio.
- Lerin has become a speaker and mentor, sharing her experience with other entrepreneurs.
Key Factors Behind Lion Latch’s Success
Despite not securing a Shark, Lerin’s success can be attributed to:
- Resilience & Adaptability – She took Lori Greiner’s advice and improved her manufacturing process.
- Strong Online Presence – Leveraged TikTok Shop and influencer marketing to boost sales.
- Product-Market Fit – The product solves a real problem, resonating with active individuals and jewelry wearers.
- Customer Loyalty – Word-of-mouth and repeat buyers have fueled organic growth.
Final Thoughts: The Lion Latch Journey
Lion Latch proves you don’t need a Shark Tank deal to succeed.
Through innovative marketing, persistence, and strategic growth, Lerin Lockwood has turned her small jewelry case into a thriving business.
While the company hasn’t yet broken into major retail stores, its direct-to-consumer success and social media-driven growth show that alternative sales channels can be as powerful.
Lerin’s journey is a great lesson for aspiring entrepreneurs: sometimes, rejection can be the biggest blessing in disguise.
