Jiggy Puzzles Update | Shark Tank Season 12
Jigsaw puzzles have always been a classic pastime, but Kaylin Marcotte saw an opportunity to transform them into framable artwork while supporting female artists.
Her company, Jiggy Puzzles, gained national attention when she pitched it on Shark Tank Season 12.
After securing a deal with Mark Cuban, Jiggy Puzzles has continued to thrive, expanding its product line, increasing revenue, and building a loyal customer base.
In this Jiggy Puzzles update, we’ll revisit its Shark Tank pitch, analyze the Sharks’ reactions, and explore the company’s post-show success, including sales milestones, retail expansion, and new product launches.
Jiggy Puzzles Shark Tank Pitch Recap
| Entrepreneur | Business | Ask | Deal | Shark |
| Kaylin Marcotte | Artistic jigsaw puzzles supporting female artists | $500,000 for 5% equity | $500,000 for 15% equity | Mark Cuban |
Kaylin founded Jiggy Puzzles in 2019 after discovering that puzzles helped her unwind from the stress of her demanding job.
Unlike traditional puzzles, Jiggy Puzzles feature stunning, frame-worthy artwork created by female artists and include puzzle glue so customers can preserve and display their creations.
Shark Reactions & Deal Outcome
Each Shark had a unique reaction to Kaylin’s pitch:
- Robert Herjavec liked the concept but didn’t think the company would scale enough to justify an investment. He was out.
- Daniel Lubetzky was concerned about the company’s valuation and the possibility that the pandemic artificially inflated puzzle sales. He passed.
- Lori Greiner opted out, likely because the business didn’t align with her expertise in retail-focused products.
- Kevin O’Leary offered $100,000 for 15% equity plus a $400,000 loan at 10% interest. However, Kaylin wanted a better deal.
- Mark Cuban believed in the brand and offered $500,000 for 15% equity, which Kaylin eventually accepted.
One key element of the deal was Mark’s promise to match Jiggy Puzzles’ nonprofit donations in 2020, reinforcing the company’s mission-driven approach.
Jiggy Puzzles Post-Shark Tank Success
Jiggy Puzzles has proliferated since appearing on Shark Tank, reaching impressive revenue milestones, launching new products, and expanding its retail presence.
Sales & Revenue Growth
Jiggy Puzzles has achieved strong revenue growth since its Shark Tank debut:
| Year | Estimated Annual Revenue |
| 2020 | $2.25 million |
| 2021 | $3.5 million |
| 2023 | $4 million |
Retail Expansion & Distribution Deals
Jiggy Puzzles has expanded beyond direct-to-consumer sales, securing distribution deals with major retailers:
| Retail Partner | Availability |
| JiggyPuzzles.com | Full product range, including limited-edition puzzles |
| Amazon | Select puzzles with Prime shipping options |
| Boutique & Specialty Stores | Various independent art and home decor stores |
New Product Launches & Strategic Moves
Jiggy Puzzles has continuously innovated and expanded its offerings, keeping customers engaged with fresh designs and new initiatives:
- Jiggy Puzzle Club: A subscription service offering exclusive puzzles, early access to new designs, and a private online community.
- Celebrity Collaborations: The company has launched limited-edition puzzles featuring artwork by high-profile artists and celebrities.
- Puzzle Accessories: Jiggy now sells frames, glue kits, and straight-edge tools, enhancing the puzzle-to-wall-art experience.
What Contributed to Jiggy Puzzles’ Success?
Several key factors have fueled Jiggy Puzzles’ continued growth post-Shark Tank:
- Unique Value Proposition – Jiggy Puzzles sets itself apart from competitors by turning puzzles into framable art and supporting female artists.
- Strong Branding & Mission – The company’s commitment to female empowerment and sustainability resonates with socially conscious consumers.
- Shark Tank Effect – Exposure from the show, combined with Mark Cuban’s investment and mentorship, boosted credibility and growth.
- Product Expansion & Innovation – Launching a subscription model and accessories has kept customers engaged.
- Effective Digital Marketing – A strong social media presence and e-commerce strategy have driven consistent online sales.
Final Thoughts on Jiggy Puzzles’ Growth
Jiggy Puzzles has successfully pieced together a thriving business, transforming puzzles into collectible art while championing female artists.
With consistent revenue growth, retail expansion, and innovative product launches, the company continues to impact the puzzle industry and the art world.
For puzzle lovers and art enthusiasts, Jiggy Puzzles remains a brand worth watching—and assembling.
Want to check out their latest designs? Visit JiggyPuzzles.com! 🧩✨
