Blinger Hair Tool Update | Shark Tank Season 15
Looking for a fun way to add sparkle to your hair? That’s precisely what Blinger, a gem-stamping hair tool, offers.
This innovative device allows users to attach crystals, pearls, and other gems to their hair without heat or damage—perfect for special occasions like proms, weddings, and dance competitions.
Entrepreneur Angie Cella and her daughter Cambria took Blinger to Shark Tank Season 15, hoping to secure an investment.
Did the Sharks see the potential in this dazzling product? And where is Blinger now?
Let’s take a look!
Blinger’s Shark Tank Pitch
The Founder & Business Concept
Angie Cella, a single mother of four, came up with the idea for Blinger after having a dream about it.
Despite facing numerous financial and manufacturing challenges along the way, she turned her vision into reality.
How does Blinger work?
- Load a gem cartridge into the Blinger device.
- Place a section of hair between the tool’s clamps.
- Squeeze the device to stamp a crystal onto the hair.
- The gems use a medical-grade adhesive, ensuring they stay in place but can be brushed out easily.
Blinger comes in two versions:
| Model | Price | Features |
| Girls’ Model (Pink) | $29.99 | Includes fake crystals. |
| Women’s Model (Black) | $49.99 | Includes Swarovski crystals. |
The Ask & Business Performance
Angie and Cambria entered Shark Tank seeking $200,000 for 5% equity, valuing Blinger at $4 million.
She backed her valuation with impressive sales figures:
| Year | Sales Revenue |
| 2023 (YTD at filming) | $1.64 million |
| Projected Year-End (2023) | $4.2 million |
| Projected Profit | $1.5 million |
Angie revealed she had $2.5 million tied up in inventory, a major concern for the Sharks.
She admitted she needed a business-savvy investor to help her manage operations and scale effectively.
Shark Reactions & The Final Outcome
While the Sharks admired Angie’s determination, they were concerned about her financial situation and inventory management.
| Shark | Response | Reason |
| Kevin O’Leary | No Offer | Recommended hiring an operations manager instead. |
| Mark Cuban | No Offer | Believed she wasn’t ready for an investor with too much inventory risk. |
| Robert Herjavec | No Offer | Urged Angie to accept Barbara’s offer for guidance. |
| Lori Greiner | No Offer | Loved the product but felt Barbara was the right partner. |
| Barbara Corcoran | $200,000 for 25% equity (Accepted) | Offered to fund all purchase orders and restructure the business. |
Angie countered with $200,000 for 20% equity plus purchase order funding, but Barbara held firm at 25%, which Angie ultimately accepted.
Blinger’s Growth After Shark Tank
Following Shark Tank, Blinger saw a significant boost in sales, with over 2,000 units sold monthly on Amazon.
The product also gained traction thanks to celebrity endorsements.
Sales & Revenue Growth
| Timeframe | Sales & Business Milestones |
| After Shark Tank (2024) | Increased Amazon sales, 2,000+ units per month. |
| Celebrity Endorsements | Serena Williams, Pink, Alicia Keys, Sheryl Lee Ralph. |
| Current Status | Continued sales through Amazon & official Blinger website. |
Retail Expansion & Distribution
Blinger products are available at:
| Retail Partner | Availability |
| Amazon | Nationwide |
| Official Website | Direct Sales |
| Toy Conventions | Promotional Events |
While no major brick-and-mortar retail partnerships have been announced, Barbara Corcoran’s involvement could help secure new distribution channels in the near future.
Brand Recognition & Market Growth
- Featured on Social Media & Press – Celebrity shoutouts and viral content continue to drive brand awareness.
- Expanding Product Line – Potential for new gem types and designs to keep up with market trends.
Key Factors Behind Blinger’s Success (and Challenges)
Why Blinger Continues to Grow
- Unique, Fun Product – Offers a creative way to accessorize hair.
- Proven Sales & Demand – Strong performance on Amazon and direct-to-consumer sales.
- Shark Tank Exposure – Led to a significant sales boost and celebrity endorsements.
- Barbara Corcoran’s Involvement – Can provide business structure, team-building, and expansion guidance.
Challenges & Areas for Improvement
- High Inventory Costs – $2.5 million tied up in stock remains a financial challenge.
- Retail Expansion Needed – No confirmed big-box retail partnerships yet.
- Operational Support – Angie needs strong leadership and logistics management to sustain long-term growth.
Final Thoughts: What’s Next for Blinger?
Blinger is on a strong trajectory, but strategic moves will be crucial for future success. With Barbara Corcoran’s support, Angie can:
🔹 Refine business operations to improve efficiency.
🔹 Expand retail distribution to reach a larger audience.
🔹 Develop new product variations to maintain market interest.
While it’s still unclear if Barbara’s deal officially closed, her involvement could be a game-changer for Blinger’s future.
Want to add some sparkle to your hair? You can buy Blinger on Amazon or the official website!
What do you think about Blinger’s journey? Let us know in the comments!
