The Baby Toon Spoon Update | Shark Tank Season 11
Every parent wants a safe and easy way for their baby to learn self-feeding.
That’s exactly what 10-year-old Cassidy Crowley had in mind when she invented The Baby Toon Spoon, a soft silicone baby spoon that doubles as a teething toy.
Cassidy and her mom, Lori Crowley, pitched their product on Shark Tank Season 11, impressing the Sharks with Cassidy’s entrepreneurial spirit.
They secured a deal with Lori Greiner for $50,000 in exchange for 50% equity.
Since appearing on Shark Tank, The Baby Toon has grown into a successful brand, earning an estimated $1 million in annual revenue and landing a licensing deal with Munchkin.
In this update, we’ll explain their Shark Tank pitch, the Sharks’ responses, and how the business has flourished since the show.
The Baby Toon Spoon: Shark Tank Pitch Recap
- Entrepreneurs: Cassidy and Lori Crowley
- Business Model: Baby feeding spoon and teether in one
- Investment Ask: $50,000 for 50% equity
- Product Highlights:
- Soft FDA-grade silicone makes it gentle on babies’ gums
- Square-shaped handle prevents babies from inserting it too far into their mouths
- Dual-purpose design functions as both a spoon and a teething toy
- Retail Price: $15 per unit
- Manufacturing Cost: $6.60 per unit
- Sales Before Shark Tank: $5,000
- Final Outcome: $50,000 for 50% equity with Lori Greiner
How The Baby Toon Spoon Works
- Babies hold the spoon easily due to its unique square handle.
- Limits how far the spoon can go into a baby’s mouth, preventing gagging or injury.
- Soft silicone material soothes teething gums while making self-feeding safer.
The idea started as a first-grade science fair project when Cassidy saw her baby sister struggling with traditional spoons.
Worried about the hard handles poking her sister’s gums, Cassidy designed The Baby Toon—a safer alternative for little ones.
Shark Tank: Sharks’ Responses & Deal Breakdown
Cassidy’s confidence and innovation impressed the Sharks, but not all of them were ready to invest.
| Shark | Offer | Reason for Investment or Rejection |
| Mark Cuban | No offer | Loved Cassidy’s achievements but didn’t see the right fit. |
| Kevin O’Leary | No offer | Felt the business was too early-stage to invest. |
| Daniel Lubetzky | No offer | Passed on investing but admired Cassidy’s drive. |
| Robert Herjavec | No offer | Didn’t see a strong enough investment opportunity. |
| Lori Greiner | $50,000 for 50% equity | Believed in the product and its potential for mass retail. |
Without hesitation, Cassidy accepted Lori Greiner’s offer, securing a partnership with one of the most successful Sharks in baby and home products.
To celebrate, Kevin O’Leary even let Cassidy sit in his chair, giving her a glimpse of what it feels like to be a Shark!
The Baby Toon Spoon Update: Post-Shark Tank Growth
Since Shark Tank, The Baby Toon has become a million-dollar business, thanks to a strategic licensing deal with Munchkin and expanded retail distribution.
Sales and Revenue Growth
| Year | Sales & Revenue |
| Pre-Shark Tank | $5,000 in total sales |
| 2023 | Estimated $1 million in annual revenue |
Lori Greiner’s investment helped scale production, boost marketing, and increase sales, turning The Baby Toon into a widely recognized baby brand.
Retail Expansion & Distribution Deals
| Retail/Distribution | Status |
| Munchkin (Licensing Deal) | Partnered to distribute The Baby Toon under their brand |
| Amazon | Available for online purchase |
| Official Website | Continues to sell direct-to-consumer |
| Other Retail Stores | Expanded availability in select stores |
The partnership with Munchkin, a leading baby brand, has been a game-changer, allowing The Baby Toon to reach more customers worldwide.
New Product Launches & Strategic Partnerships
The Baby Toon has expanded its product line to include:
- Three fun colors:
- Blue Koala
- Lime Alligator
- Mint Elephant
- Affordable pricing: Now available for around $6 per spoon
- Potential for future product expansion in the baby niche
While Cassidy remains focused on school, The Baby Toon’s licensing deal has allowed the business to thrive without her managing day-to-day operations.
Key Factors Behind The Baby Toon’s Success
Several factors have contributed to The Baby Toon’s post-Shark Tank growth:
- Shark Tank Exposure – Brought national attention to the product and brand.
- Lori Greiner’s Expertise – Helped land the Munchkin licensing deal and expand distribution.
- Strong Product Innovation – Solves a real problem for parents with a simple, effective design.
- Retail Partnerships – The deal with Munchkin provided mass production and marketing support.
- Affordable & Accessible – Lowering the price has helped drive more sales.
Despite its success, The Baby Toon faces challenges, including competition from other baby feeding products and ensuring product visibility in a crowded market.
Final Thoughts: The Future of The Baby Toon
Cassidy Crowley’s Shark Tank journey is an inspiring story of young entrepreneurship.
At just 10 years old, she created a product that has become a million-dollar brand, all while balancing school and childhood.
With a lucrative licensing deal, expanded retail partnerships, and continued product success, The Baby Toon is set for long-term growth in the baby industry.
For parents looking for a safe, innovative baby spoon, The Baby Toon remains a top choice—proving that even the youngest entrepreneurs can make a big impact!
Want to try The Baby Toon for your little one? Shop on Amazon or visit their official website!
What do you think about The Baby Toon’s success? Would you buy it for your child?
Let us know in the comments!
