The Matte Makeup Organizer Update | Shark Tank Season 12
Finding enough counter space while getting ready in the morning can be a daily struggle.
Whether dealing with a small bathroom, a shared space, or a cluttered vanity, The Matte Makeup Organizer offers a simple and effective solution.
This compact, foldable surface extends over the sink, creating instant counter space for makeup, skincare, and beauty tools.
Entrepreneur Melissa Clayton pitched The Matte on Shark Tank Season 12, seeking an investment to scale her business.
Did the Sharks see potential in this space-saving beauty tool? And where is The Matte Makeup Organizer now? Let’s dig in!
The Matte’s Shark Tank Pitch
The Founder & Business Concept
Melissa Clayton, a successful entrepreneur in the jewelry industry, came up with the idea for The Matte out of personal necessity.
Struggling with limited counter space, she developed a foldable, lightweight surface that rests over the sink, creating additional room for makeup and beauty essentials.
How The Matte Works
- Unfold & place over the sink for an instant beauty counter.
- Compact & portable—perfect for small bathrooms and travel.
- Durable & lightweight design makes storage easy.
- Available in black and pink with an optional travel bag.
The Ask & Business Performance
Melissa entered Shark Tank seeking $100,000 for 20% equity, valuing The Matte at $500,000.
She supported her valuation with solid sales figures:
| Timeframe | Sales Revenue |
| Lifetime Sales (3 years) | $200,000 |
| Previous Year (before filming) | $85,000 |
| Last 30 Days (before filming) | $20,000 |
- Retail Price: $24.99
- Production Cost: $7 per unit
Most sales came from Amazon, her website, and one third-party retailer, relying heavily on word-of-mouth marketing and influencer promotions.
Shark Reactions & The Final Outcome
Melissa impressed the Sharks with her product, but they had concerns about scalability, marketing, and product refinement.
| Shark | Response | Reason |
| Kevin O’Leary | No Offer | Didn’t see potential for a big return. |
| Mark Cuban | No Offer | Understood the need but didn’t see it as the right investment. |
| Barbara Corcoran | No Offer | Thought the product was useful but not investable. |
| Kendra Scott | No Offer | Liked the idea but believed it needed more development. |
| Lori Greiner | $100,000 for 33.3% equity (Accepted) | Saw potential but wanted a bigger stake to help improve the business. |
Melissa initially countered with 25% equity, but Lori stood firm at 33.3%, and Melissa ultimately accepted the deal.
The Matte’s Growth After Shark Tank
Since securing a deal with Lori Greiner, The Matte Makeup Organizer has experienced rapid growth, surpassing $6 million in lifetime sales.
Sales & Revenue Growth
| Timeframe | Revenue & Milestones |
| Pre-Shark Tank (3 years total) | $200,000 |
| Post-Shark Tank Surge | Significant sales increase after airing |
| Current Lifetime Sales | $6 million+ |
Lori’s investment and marketing expertise helped The Matte gain wider recognition and customer demand.
Retail Expansion & Distribution
After Shark Tank, The Matte became available through additional sales channels:
| Retail Partner | Availability |
| Amazon | Nationwide |
| Official Website | Direct-to-consumer sales |
| Influencer Promotions | Social media & beauty bloggers |
While no major big-box retail partnerships have been announced, Amazon remains a top sales channel, with hundreds of positive reviews highlighting the product’s convenience and practicality.
Product Line Expansion
To meet customer demand, The Matte now offers:
- Multiple Color Options – Available in pink & black.
- Travel Bag Add-On – For easy storage and portability.
Key Factors Behind The Matte’s Success
Why The Matte Continues to Thrive
- Solves a Common Problem – Many consumers struggle with limited bathroom counter space.
- Strong Sales & Demand – Surpassed $6 million in sales, showing continued customer interest.
- Shark Tank Effect – National exposure boosted brand awareness & credibility.
- Amazon Presence – Direct-to-consumer model ensures easy purchasing.
- Product Improvements – Additional colors & travel bag options increase appeal.
Challenges & Areas for Improvement
- Retail Expansion – Could benefit from partnerships with significant beauty retailers (e.g., Ulta, Sephora, Target).
- Marketing Growth – Increased social media advertising and influencer collaborations could further boost sales.
- Product Line Expansion – New designs or additional storage features could attract even more customers.
Final Thoughts: What’s Next for The Matte?
Since appearing on Shark Tank Season 12, The Matte Makeup Organizer has grown from a small business to a multimillion-dollar brand.
With Lori Greiner’s guidance, Melissa Clayton successfully scaled her company, improved product visibility, and expanded sales channels.
Moving forward, The Matte could continue to grow by:
🔹 Securing big-box retail partnerships (e.g., Ulta, Bed Bath & Beyond).
🔹 Expanding the product line with additional features (e.g., built-in compartments).
🔹 Increasing social media marketing & influencer collaborations.
With a simple yet efficient product, The Matte Makeup Organizer remains a must-have for beauty lovers looking to maximize counter space.
Want to simplify your beauty routine? Get The Matte Makeup Organizer on Amazon or the official website!
What do you think about The Matte’s journey? Let us know in the comments!
