Boobie Bar Update | Shark Tank Season 9
Breastfeeding can be challenging for new mothers, and lactation consultant Wendy Colson saw an opportunity to help.
She developed Boobie Bar, a convenient snack designed to boost breast milk supply naturally.
Wendy took her product to Shark Tank in Season 9, hoping to secure an investment to take her brand to the next level.
In this Boobie Bar Shark Tank update, we’ll revisit Wendy’s pitch, break down the Sharks’ responses, and explore how the company has grown since the show.
Boobie Bar’s Shark Tank Pitch
The Ask
- Entrepreneur: Wendy Colson
- Business: Lactation snack bars for breastfeeding mothers
- Ask: $150,000 for 10% equity
- Deal: $150,000 for 20% equity (with Daymond John)
What is Boobie Bar?
Boobie Bar is a superfood-packed lactation bar designed to help mothers increase their milk supply without relying on teas or pills.
The bars contain natural galactagogues (substances believed to promote lactation), such as:
✔ Oats
✔ Flaxseed
✔ Moringa
✔ Turmeric
✔ Shatavari root
Each bar delivers the equivalent of 15 lactation supplement capsules in a tasty, portable snack, making it easier for busy moms to support their milk production.
How Did the Sharks Respond?
| Shark | Response |
| Mark Cuban | Declined—felt marketing to vulnerable mothers was unethical |
| Lori Greiner | Declined—concerned about lack of clinical trials |
| Sara Blakely | Declined—worried about scientific backing |
| Kevin O’Leary | Offered $150,000 for 20% equity |
| Daymond John | Offered $150,000 for 20% equity and proposed licensing strategy |
Wendy ultimately accepted Daymond John’s offer, citing his experience with family-focused businesses and young children.
Boobie Bar’s Growth After Shark Tank
Since Shark Tank, Boobie Bar has experienced impressive growth, expanding its product line, increasing sales, and securing major retail deals.
Sales & Revenue Milestones
| Year | Annual Sales |
| Pre-Shark Tank | $770,000 (Lifetime sales) |
| 2021 | $2 million |
| 2023 | Estimated $3+ million |
Retail & Distribution Expansion
| Retailer | Availability |
| Target | Nationwide |
| Walmart | Nationwide |
| Amazon | Online |
| Buy Buy Baby | Selected stores |
| Pregnancy Support Websites | Multiple online partners |
With Daymond’s help, Wendy secured a deal with Target, significantly boosting brand visibility.
The bars are now widely available at major retailers, making them more accessible to new moms nationwide.
New Product Launches
Boobie Bar didn’t stop at lactation bars. Wendy has expanded the product line to include:
- Boobie Body – Lactation-supporting protein shakes
- Boobie Bears – Gummy vitamins for breastfeeding moms
- Hydro Mom – Electrolyte drink mix for hydration
- Boobie Bark – A crunchy lactation snack
This diversification has helped Boobie Bar reach a broader audience, including moms looking for various nutritional support options.
Key Factors Behind Boobie Bar’s Success
Boobie Bar’s journey after Shark Tank highlights a few key success drivers:
✔ Retail Expansion – Partnering with Target, Walmart, and Amazon helped skyrocket sales.
✔ Product Diversification – Expanding beyond bars into shakes, gummies, and drink mixes created more revenue streams.
✔ Strong Brand Identity – Wendy’s credibility as a lactation consultant helped build consumer trust.
✔ Repeat Customers – Over 50% of customers make repeat purchases, showing strong brand loyalty.
✔ Shark Tank Effect – The exposure from Shark Tank boosted awareness and credibility, increasing demand.
However, some challenges remain, such as the lack of clinical trials to back the effectiveness of Boobie Bar’s ingredients.
Despite this, strong word-of-mouth marketing and positive Amazon reviews have helped maintain customer trust.
Final Thoughts: The Future of Boobie Bar
Boobie Bar has come a long way since its Shark Tank debut.
The brand is on a solid growth trajectory with millions in sales, major retail partnerships, and an expanding product line.
Wendy’s story is a great example of how solving a real problem and leveraging the right partnerships can lead to long-term business success.
While skepticism from some Sharks may have posed a challenge, Daymond John’s investment and strategic guidance helped Boobie Bar scale effectively.
As the company continues to grow, future Boobie Bar updates may include even bigger milestones, new product innovations, and continued success in supporting breastfeeding mothers everywhere.
Would you try Boobie Bar? Let us know in the comments!
This Boobie Bar Shark Tank update showcases the brand’s impressive progress post-Shark Tank.
Stay tuned for more business updates from your favorite Shark Tank companies!
