Souper Cubes Freezer Storage Update | Shark Tank Season 12
Storing soup and leftovers in the freezer can be challenging without the correct container.
Jake and Michelle Sendowski designed silicone containers to make it simple. Will they secure a deal on Shark Tank Season 12? Check out the Souper Cubes update!
Short on time? Here’s a quick look at what happened after Shark Tank!
Souper Cubes joined Shark Tank Season 12 and secured a deal with Lori Greiner—$400,000 for 5% equity.
For an update, the business is still running, with lifetime sales of over $14 million and more than one million cubes sold.
| Shark | Offer/Deal |
| Lori Greiner | Accepted a deal of $400,000 for 5% equity. |
| Kevin O’Leary | They offered $400,000 for 3% ownership with a permanent $0.40 royalty. They also proposed $400,000 for 15% ownership. |
| Barbara Corcoran | The company offers a 10% stake for $400,000. |
| Kendra Scott | They made no offer. |
| Mark Cuban | Choose not to invest. |
Souper Cubes Shark Tank Update
- Entrepreneurs: Jake and Michelle Sendowski
- Business: Cubes designed for freezing leftovers
- Requested Deal: $400,000 for 5% equity
- Final Deal: $400,000 for 5% equity
- Investor: Lori Greiner
Jake and Michelle, the husband-and-wife duo behind Souper Cubes, appeared on Shark Tank Season 12.
Their product helps store and freeze leftovers quickly, making reheating simple.
How Souper Cubes Work?
Each tray features a durable silicone design with multiple compartments in different sizes. Once frozen, users can:
- Remove the lid
- Take out a cube to reheat
- Put the rest back in the freezer
Impressive Cost and Sales
The sharks were impressed by the innovative design. Even better, each tray costs only $3.80 to make and sells for $19.95.
The excitement grew when Jake and Michelle shared their sales numbers:
- 2019 sales: $990,000
- 2020 sales (so far): $1.6 million
- Projected 2020 sales: $3.3 million
The Sharks’ Offers
Kevin O’Leary was the first to make an offer, presenting two options:
- $400,000 for 3% equity with a $0.40 royalty per unit
- $400,000 for 15% equity
Other sharks also showed interest, but Lori Greiner stood out. She awarded Souper Cubes her “Golden Ticket,” recognizing it as the best company of the season.
She offered them $400,000 for 5% equity, precisely what they wanted. After thinking it through, Jake and Michelle accepted Lori’s offer and secured a deal.
Souper Cubes’ Success After Shark Tank
After the episode aired, the company saw huge success:
- $938,000 in sales within 24 hours
- $8.6 million in total sales
- Over $14 million in lifetime sales
Founders’ Reflection
Michelle shared exciting news:
“We officially sold our one millionth Souper Cubes tray, a milestone we never imagined when we started in 2017.”
She also added:
“The journey has been a dream come true for us.”
Souper Cubes continues to thrive, proving their innovative storage solution is a hit with customers everywhere.
