No Mo-Stache Update | Shark Tank Season 9
No Mo-Stache made waves in Shark Tank Season 9 with its innovative, travel-friendly waxing kits for busy women.
Founders Jennifer Paschall and Gita Vasseghi pitched their business to secure an investment that would help them expand their brand.
They landed a deal with Lori Greiner and Bethenny Frankel, leading to significant post-show growth.
In this No Mo-Stache Shark Tank update, we’ll recap the pitch, analyze the sharks’ responses, and explore how the company has grown since its appearance on the show.
No Mo-Stache Shark Tank Pitch Recap
Founders & Product Overview
- Entrepreneurs: Jennifer Paschall & Gita Vasseghi
- Business: Portable, discreet waxing strips for hair removal
- Ask: $100,000 for 25% equity
- Outcome: $100,000 for 25% equity + $1 royalty per unit sold until $200,000 recouped
- Sharks Involved: Lori Greiner & Bethenny Frankel
No Mo-Stache is a convenient, on-the-go waxing kit for easy hair removal.
Its compact design and mess-free application make it ideal for women looking for a quick beauty fix without the hassle of salon visits.
To demonstrate the product’s ease of use, Jennifer and Gita enlisted a model to showcase its application.
They highlighted its discreet packaging, portability, and affordability, setting it apart from competitors like Sally Hansen wax strips.
Shark Tank: How Did the Sharks Respond?
| Shark | Response | Reason for Decision |
| Mark Cuban | No Offer | Questioned the need for waxing over shaving |
| Robert Herjavec | No Offer | Unfamiliar with the market demand |
| Kevin O’Leary | Offer: $100K for 10% + $1 royalty per unit (later reduced to $0.50) | Concerned about valuation and lack of patent |
| Bethenny Frankel | Offer: $100K for 40% | Saw potential for integration with her Skinnygirl brand |
| Lori Greiner & Bethenny Frankel | Accepted $100K for 25% + $1 royalty per unit until $200K recouped | Believed in QVC and retail success |
Final Deal
After a tense negotiation, Jennifer and Gita secured a deal with Lori and Bethenny:
✅ $100,000 for 25% equity
✅ $1 royalty per unit until $200,000 was recouped
The deal gave No Mo-Stache access to Lori’s retail connections and Bethenny’s beauty industry expertise, setting them up for long-term growth.
No Mo-Stache Post-Shark Tank Growth
Since its Shark Tank appearance, No Mo-Stache has expanded significantly, securing major retail deals and launching new products.
Sales & Revenue Growth
| Year | Annual Revenue |
| Pre-Shark Tank | $200,000 (over two years) |
| Pitch Year (Season 9) | Projected $300,000 |
| Post-Shark Tank (2021) | Over $4 million |
Retail Expansion & Distribution Deals
| Retailer | Availability |
| Sephora | Limited in select locations (pre-Shark Tank) |
| Ulta Beauty | Added post-Shark Tank |
| Anthropologie | Expanded after investment |
| Harvey Nichols | Secured international presence |
| Virgin Megastore | Increased brand visibility |
| CVS | Nationwide deal secured |
By 2021, No Mo-Stache products were available in over 15,000 stores, a significant leap from its limited Sephora presence.
New Product Launches & Strategic Moves
- No Mo-Bush – A new waxing product for bikini area hair removal
- Amazon Expansion – Increased direct-to-consumer sales through online platforms
- Celebrity & Influencer Marketing – Used social media and influencer partnerships to boost visibility
What Contributed to No Mo-Stache’s Success?
Several key factors played a role in No Mo-Stache’s post-Shark Tank success:
✅ Strategic Retail Partnerships – The backing of Lori and Bethenny helped secure major retail deals.
✅ Strong Brand Positioning – Focused on convenience, portability, and affordability.
✅ Effective Marketing – Leveraged QVC, social media influencers, and celebrity endorsements.
✅ Product Expansion – Launched No Mo-Bush to diversify offerings.
While the company faced challenges with retail placement before Shark Tank, the mentorship from Lori and Bethenny helped them scale distribution and refine their sales approach.
Final Thoughts: No Mo-Stache’s Impact & Future
No Mo-Stache has proven that a simple yet effective product can thrive with the right combination of innovation, branding, and strategic partnerships.
From a niche beauty solution to a multi-million dollar business with nationwide distribution, their Shark Tank journey showcases the power of retail expansion and effective marketing.
For entrepreneurs, No Mo-Stache serves as an inspiring case study on:
✔ The importance of differentiation in a competitive market
✔ How retail partnerships can accelerate growth
✔ The value of leveraging investor expertise
With continued success and expansion, No Mo-Stache remains a standout success story from Shark Tank Season 9.
What do you think of No Mo-Stache’s journey? Would you try their products? Let us know in the comments! 🚀
