Kettle Gryp Update | Shark Tank Season 13
Kettlebells are a staple in strength training but can be expensive and take up significant space.
That’s where Kettle Gryp comes in—an innovative, portable grip that turns standard dumbbells into kettlebells.
Founders Daniel Sheppard and Andrew Thomas pitched their innovative product on Shark Tank Season 13, hoping to secure a deal to take their company to the next level.
So, did the Sharks bite? And where is Kettle Gryp today? Let’s dig into the Kettle Gryp Shark Tank journey, from their pitch to post-show success.
Kettle Gryp on Shark Tank: Pitch Recap
Founders & Product
- Entrepreneurs: Daniel Sheppard & Andrew Thomas
- Product: A lightweight, durable grip that transforms dumbbells into kettlebells
- Business Model: Direct-to-consumer and retail sales
- Manufactured: 100% in the USA
Kettle Gryp is a game-changer for fitness enthusiasts who want affordable, space-saving workout equipment.
Open the hinge, place a dumbbell inside, snap it shut, and have an instant kettlebell. The product is lightweight, portable, and supports up to 55 lbs.
The Ask
- Investment Request: $300,000 for 10% equity
- Valuation: $3 million
The founders sought Shark’s expertise to expand into big-box retailers and grow their brand.
How the Sharks Reacted
The Sharks were impressed with the product and its sales figures:
- $3.6 million in lifetime sales
- $600,000 in year-to-date revenue at the time of filming
Here’s how each Shark responded:
| Shark | Response |
| Robert Herjavec | Liked the product but didn’t see a need for investment; declined. |
| Mark Cuban | Concerned that users needed to own dumbbells already opted out. |
| Kevin O’Leary | Offered $300,000 for 20% equity, citing his retail connections. |
| Lori Greiner | Matched Kevin’s offer but was open to negotiation. |
| Daymond John | Did not make an offer. |
Final Deal
After some negotiation, Lori Greiner agreed to $300,000 for 15% equity—a lower stake than Kevin’s offer.
The founders eagerly partnered with Lori, believing she could help them scale their brand.
Kettle Gryp Post-Shark Tank Success
Since appearing on Shark Tank, Kettle Gryp has grown tremendously, fueled by Lori’s support and national exposure.
Sales & Revenue Growth
| Milestone | Details |
| Lifetime Sales | Exceeded $3.6 million |
| Amazon Sales | Became a bestseller with 9,000+ reviews |
| Price Point | $34.95 with free shipping |
Retail Expansion
| Retailer | Availability |
| Amazon | Bestselling fitness product |
| Walmart | Available in stores and online |
| Kettle Gryp Website | Direct-to-consumer sales |
The company has expanded beyond direct sales, making its product available in significant brick-and-mortar and online stores.
Media Features & Recognition
- Featured on best-of-home-gym lists
- Highlighted in fitness product reviews
- Endorsed by influencers and fitness enthusiasts
Challenges & Tragic Loss
Unfortunately, Kettle Gryp’s success story is bittersweet. Co-founder Andrew Thomas, a Marine Corps veteran, passed away at age 47 from cancer before the episode aired.
Shark Tank aired a tribute in his honor, and Lori Greiner expressed her commitment to continuing his legacy.
She has prominently featured Kettle Gryp on her portfolio website, helping keep the brand strong.
Why Kettle Gryp Succeeded?
Several factors contributed to Kettle Gryp’s post-Shark Tank growth:
- Innovative & Affordable – A cost-effective alternative to kettlebells.
- High-Quality & Portable – Lightweight, durable, and perfect for home workouts.
- Shark Tank Effect – Boosted visibility and credibility.
- Retail & E-Commerce Expansion – Availability in Amazon, Walmart, and direct sales.
- Strong Customer Reviews – Over 9,000 positive Amazon ratings.
Final Thoughts on Kettle Gryp’s Journey
Kettle Gryp is a prime example of how an innovative, simple idea can disrupt an industry.
With Lori Greiner’s backing, the company has expanded its reach and gained recognition as a top fitness product.
Despite the heartbreaking loss of Andrew Thomas, his legacy lives on through Kettle Gryp’s success.
Fitness enthusiasts continue to benefit from this affordable, space-saving solution, proving that great ideas can make a lasting impact when paired with passion and perseverance.
Kettle Gryp has the potential to expand into new markets and partnerships, further cementing its place in the fitness world.
Would you consider adding Kettle Gryp to your home gym? Let us know in the comments!
