evREwares Shirt Stickers Update | Shark Tank Season 6
Sisters Ellie Brown and Becca Nelson brought their unique evREwares Shirt Stickers to Shark Tank Season 6, hoping to land an investment that would take their novelty apparel business to the next level.
Their reusable, wearable fabric stickers offered a fun way to dress up plain shirts, making them ideal for parties, sporting events, and social gatherings.
But did the Sharks see the potential in evREwares? Let’s dig into their pitch, the Sharks’ reactions, and what happened to the company after the show.
evREwares on Shark Tank: Pitch Recap
- Entrepreneurs: Ellie Brown & Becca Nelson
- Business: Wearable fabric shirt stickers
- Funding Ask: $100,000 for 30% equity
- Final Deal: $200,000 for 100% equity (Mark Cuban)
Ellie and Becca confidently entered the Tank, showcasing their reusable evREwares Shirt Stickers and handing out samples to the Sharks.
They highlighted the product’s durability and versatility, explaining how it could add humor and personality to any outfit.
However, the pitch took a downturn when it came to sales figures. The sisters revealed that their total gross revenue was $600,000, but their sales declined.
In 2013, evREwares made $300,000, but projections for 2014 were significantly lower.
The high manufacturing cost and retail price are also concerning to the Sharks.
The product was priced between $4.99 and $7.99, despite costing only $0.50 to make, which raised doubts about its market viability.
Shark Reactions & Investment Decision
| Shark | Response |
| Lori Greiner | Dropped out first; previously invested in a similar product and saw weak consumer demand. |
| Kevin O’Leary | Called it “the most expensive sticker on the market” and opted out. |
| Barbara Corcoran | Unimpressed with sales trends and declined to invest. |
| Robert Herjavec | Concerned about declining sales and backed out. |
| Mark Cuban | The only interested Shark; offered $200,000 for 100% equity. |
With no other offers, Ellie and Becca reluctantly accepted Mark Cuban’s deal, handing over full ownership of evREwares.
But did this partnership lead to success?
What Happened to evREwares After Shark Tank?
Unfortunately, the deal with Mark Cuban was never finalized, leaving the sisters without the financial backing they had hoped for.
With dwindling sales and no new strategic direction, evREwares shut down less than two years after appearing on Shark Tank.
Sales & Revenue Growth
| Year | Revenue |
| 2013 | $300,000 |
| 2014 | Projected decline |
| 2015 | Business shut down |
Retail & Distribution Expansion
| Retail Presence Before Shark Tank | Retail Presence After Shark Tank |
| Sold online & in specialty stores | No major retail expansion post-show |
Despite having a creative and entertaining product, evREwares struggled with low consumer demand, pricing concerns, and a lack of a sustainable business model.
Why evREwares Struggled After Shark Tank
Several factors contributed to evREwares’ failure:
1. Lack of Market Demand
The Sharks correctly predicted that there wasn’t a strong enough consumer need for reusable shirt stickers.
While fun, they were more of a novelty than a must-have product.
2. High Retail Price & Low Sales Volume
At $4.99 – $7.99 per sticker, customers found the product too expensive for a single-use novelty.
With declining sales, the company struggled to maintain profitability.
3. Failed Investment Deal
Since Mark Cuban never finalized the deal, evREwares didn’t receive the $200,000 investment they had expected.
This left the founders in a difficult financial position with few options to pivot or expand.
4. No Major Retail Partnerships
Unlike other successful Shark Tank brands that secured deals with big-box retailers (like Walmart or Target), evREwares remained in smaller specialty stores, limiting its reach and growth potential.
Final Thoughts: The Rise & Fall of evREwares
Although evREwares had an innovative concept, it ultimately didn’t gain enough traction to succeed in the long run.
The combination of pricing issues, declining sales, and lack of investor follow-through led to its closure just a few years after appearing on Shark Tank.
For aspiring entrepreneurs, the evREwares story serves as a lesson in:
✔ Validating market demand before scaling a product
✔ Ensuring pricing aligns with consumer expectations
✔ Handling the challenges of post-Shark Tank business growth
While evREwares is no longer in business, its Shark Tank journey remains an interesting case study in the unpredictable world of startups.
Would a lower price or a different marketing approach have changed their fate?
We’ll never know—but their story offers valuable insights for future entrepreneurs. 🚀
