The Better Bedder Sheet Band Update | Shark Tank Season 12
Making the bed is a daily struggle for many, but The Better Bedder Sheet Band aims to change that.
This innovative product, designed to keep sheets in place without the hassle of tucking or lifting the mattress, caught the attention of investors on Shark Tank Season 12.
In this detailed update, we’ll break down The Better Bedder’s Shark Tank pitch, the reactions from the Sharks, and the company’s impressive growth since the show.
The Better Bedder’s Shark Tank Pitch
Founders and Business Overview
- Founders: Judy Schott & Nita Gassen
- Product: A headband-style band that holds bed sheets in place
- Ask: $150,000 for 10% equity
- Deal: $150,000 for 18% equity with Lori Greiner
Judy and Nita developed The Better Bedder after realizing how frustrating it was to make a bed—especially for those with mobility challenges.
Their product wraps around the mattress, allowing users to tuck in sheets effortlessly.
At the time of their Shark Tank pitch, the company had generated $476,000 in sales in 2020, with projections to hit $1 million by year’s end.
However, their high manufacturing costs ($33.50 per unit) were cutting into their profits.
Shark Tank Reactions: Who Invested and Who Passed?
| Shark | Offer/Decision | Reason |
| Kevin O’Leary | No offer | Not interested in the bedding industry |
| Mark Cuban | No offer | Doesn’t make his bed, so he is not interested |
| Daymond John | $150,000 for 25% equity (later adjusted) | Wanted a bigger stake to justify investment |
| Barbara Corcoran | $150,000 for 20% equity (later reduced to 15%) | Believed in the product but wanted a larger share |
| Lori Greiner | $150,000 for 18% equity (deal accepted) | Experience in infomercials and QVC; promised to reduce manufacturing costs |
Despite competitive offers from Barbara Corcoran and Daymond John, the founders chose Lori Greiner’s deal due to her retail expertise and ability to streamline production costs.
The Better Bedder Post-Shark Tank Growth
Since striking a deal with Lori, The Better Bedder has experienced rapid growth, including skyrocketing sales, retail expansion, and new product development.
Sales & Revenue Growth
| Year | Sales Revenue | Key Milestone |
| 2020 | ~$1 million | Pre-Shark Tank sales |
| 2021 | $2 million+ | Boost from Shark Tank exposure |
| 2023 | $8 million (lifetime sales) | Expanded into major retail stores |
Following their Shark Tank appearance, The Better Bedder did $157,000 in sales in a single day!
Retail Expansion & Distribution Deals
| Retail Partner | Number of Stores |
| Walmart | 3,000+ |
| Online (Amazon, Website) | Global shipping |
With Lori’s help, The Better Bedder secured a major retail deal with Walmart, making their product available in over 3,000 stores nationwide.
New Product Development
The company isn’t stopping at just one product. They are currently working on customized versions of The Better Bedder tailored for:
- Hotels
- RVs
- Airbnb hosts
This expansion into the hospitality industry is a strategic move that could further increase sales and brand visibility.
Why The Better Bedder Succeeded
Several factors have contributed to The Better Bedder’s success post-Shark Tank:
- Strong Shark Tank Boost – The show’s exposure led to a massive sales spike overnight.
- Lori Greiner’s Retail Expertise – Her experience with QVC and infomercials helped drive sales and improve manufacturing.
- Solving a Common Problem – The product addresses a universal struggle—keeping sheets in place.
- Retail Expansion – Getting into Walmart and online marketplaces made it widely accessible.
- New Market Segments – Targeting hotels and Airbnb hosts expands potential revenue streams.
Final Thoughts: The Better Bedder’s Future
The Better Bedder has gone from a simple idea to an $8 million business in just a few years.
The company is poised for continued growth with a strong retail presence and new product lines in development.
Their Shark Tank journey is an excellent example of how solving a simple yet widespread problem can lead to massive success.
Entrepreneurs can learn from their story—find a common pain point, create a practical solution, and leverage the right partnerships to scale.
What do you think about The Better Bedder Sheet Band Shark Tank journey? Would you try it? Let us know in the comments! 🚀
