Lord Von Schmitt Fashion Line Update | Shark Tank Season 11
Schuyler Ellers presented his fashion brand on Shark Tank Season 11.
He founded Lord Von Schmitt, a brand that transforms handmade afghans from thrift stores into unique clothing.
The sharks reacted to his bold designs. Check out the Lord Von Schmitt update.
If you need a quick summary, here’s what happened after Shark Tank.
Schuyler Ellers joined Shark Tank Season 11 but did not secure a deal. As for the Lord Von Schmitt update, the business is still running and growing.
The brand now has a strong social media presence and has made over 3,500 sales on Etsy.
| Investor | Decision |
| Mark Cuban | Choose not to invest in the business. |
| Lori Greiner | Choose not to invest in the business. |
| Robert Herjavec | Choose not to invest in the business. |
| Daymond John | Choose not to invest in the business. |
| Kevin O’Leary | Choose not to invest in the business. |
Lord Von Schmitt Shark Tank Update
- Founder: Schuyler Ellers
- Product: Crochet outfits using recycled afghans
- Offer: $100,000 for 10% ownership
- Outcome: No agreement
- Investor: None
Schuyler introduced his crocheted fashion line on Shark Tank. The sharks tried the outfits and walked around in an impromptu fashion show.
They enjoyed the designs, just like Lord Von Schmitt’s customers.
Schuyler believes crochet brings people back to a simpler time. He thinks it makes people happier.
How Lord Von Schmitt Started?
Before starting his business, Schuyler worked as an English teacher in Barcelona, Spain.
While living there, he learned to crochet and opened an Etsy shop to sell his creations.
Later, he noticed thrift stores had many crochet blankets. He saw an opportunity and transformed them into clothing.
Demand skyrocketed after adding them to his shop, and he struggled to keep up with orders.
His designs focus on sustainability, reusability, and eco-friendliness. The sharks found his personality and pitch entertaining.
Sharks Question Production and Pricing
Lori Greiner asked how he could increase production since each item was handmade. Schuyler said he creates the designs, but factories in Asia make them.
One of his products, a crochet parasol, costs $30 to produce and ship to the U.S. He sells it for $128.
Manufacturing a crochet one-piece costs $50. It sells for around $300. Lori laughed when she heard the price.
Schuyler had generated $188,000 in total sales at the time of his pitch.
Why the Sharks Declined?
- Mark Cuban dropped out first, saying Schuyler wasn’t charging enough. He believed the designs were art rather than fashion and suggested raising prices.
- Robert Herjavec also passed, saying Schuyler needed to focus more on fashion.
- Lori Greiner declined, deciding it wasn’t the right investment for her.
- Daymond John believed it was too early to invest and opted out.
- Kevin O’Leary was the last shark remaining. However, he said the business was not investable and made no offer.
Schuyler left Shark Tank without a deal.
Lord Von Schmitt’s Growth After Shark Tank
Despite not securing an investment, Lord Von Schmitt continues to thrive. Exposure to Shark Tank helped the company grow.
Schuyler still runs a small business but has an active Etsy shop with nearly 3,500 sales.
His strong social media presence helps him promote new designs and reduces marketing costs.
Lord Von Schmitt appears to have taken Mark Cuban’s advice. Prices are now higher than they were during filming.
To explore his latest designs, visit the Lord Von Schmitt website.
