Phoozy Phone Protector Update | Shark Tank Season 12
Regarding protecting mobile devices from extreme temperatures, water damage, and accidental drops, Phoozy has proven to be a game-changer.
This innovative phone protector, made from NASA-inspired materials, caught the attention of the Sharks in Shark Tank Season 12.
But did the founders secure a deal? And where is Phoozy now?
In this detailed Phoozy Phone Protector Shark Tank update, we’ll break down the following:
- The startup’s pitch and deal outcome.
- How each Shark reacted to the product.
- Post-Shark Tank growth, including sales, retail expansion, and new products.
Let’s dig into how Phoozy has evolved since its Shark Tank appearance!
Phoozy’s Shark Tank Pitch
Founders & Business Idea
Kevin Conway, a professional NASCAR racer, and Josh Inglis, a marketing expert, founded Phoozy.
Their frustration with smartphones overheating or shutting down in extreme conditions led them to develop the world’s first thermal and drop-resistant phone protector.
The product is designed with space-grade materials—the same technology used in astronaut spacesuits and race cars—to protect mobile devices from heat, cold, water, and impact damage.
Shark Tank Ask & Deal Outcome
The duo entered the Shark Tank seeking $500,000 for 10% equity, valuing Phoozy at $5 million.
After intense negotiations, they secured a deal with Lori Greiner and Robert Herjavec for:
- $500,000 for 8% equity
- $1.50 royalty per unit sold until $500,000 is repaid
This strategic partnership helped propel Phoozy’s brand awareness and distribution.
How the Sharks Reacted to Phoozy
| Shark | Response | Reasoning |
| Mark Cuban | ❌ No Offer | Didn’t see it as the right fit for him. |
| Kevin O’Leary | 💰 Offered $500K for 2.5% equity + $1 royalty until $1M recouped. | Believed in the product but wanted a higher royalty. |
| Lori Greiner | 💰 Partnered with Robert for $500K, 8% equity, and $1.50 royalty. | Saw retail and branding potential. |
| Robert Herjavec | 💰 Partnered with Lori. | Thought the product had strong sales potential. |
| Daymond John | ❌ No Offer | Didn’t see a big enough market for it. |
Ultimately, Kevin and Josh chose to work with Lori and Robert, recognizing their retail and brand growth expertise.
Phoozy’s Growth After Shark Tank
Revenue & Sales Growth
Since its Shark Tank appearance, Phoozy’s sales have skyrocketed, experiencing a 400% increase. Here’s how their revenue has grown:
| Year | Revenue |
| 2019 | $700,000 |
| 2020 | $1.5 million |
| 2021 | $4.5 million |
| 2023 (Est.) | $4 million+ |
Their rapid growth proves a strong demand for durable and protective phone accessories.
Retail Expansion & Distribution Deals
With backing from Lori and Robert, Phoozy expanded its distribution network significantly.
| Retailer/Platform | Availability |
| Amazon | ✅ Yes |
| Phoozy’s Website | ✅ Yes |
| Best Buy | ✅ Yes |
| REI | ✅ Yes |
| Walmart | ✅ Limited Availability |
Phoozy’s successful securing of significant retail partnerships has made its products widely accessible to consumers across the U.S.
New Products & Innovations
Since Shark Tank, Phoozy has expanded beyond just phone protectors. Their new product line includes:
- Tablet and Laptop Cases – Extending their thermal and drop-safe technology to larger devices.
- Drink Insulators – Keeping beverages at optimal temperatures.
- New Color & Size Variants – Offering more customization for different devices.
This product diversification has helped Phoozy reach new markets and attract more customers.
Key Factors Behind Phoozy’s Success
Several factors contributed to Phoozy’s impressive post-Shark Tank growth:
✔ Strong Product Innovation – Utilizing NASA-grade materials gave them a unique selling point.
✔ Shark Tank Exposure – National TV visibility boosted brand awareness overnight.
✔ Strategic Partnerships – Working with Lori and Robert helped them expand retail distribution.
✔ E-commerce & Retail Expansion – Selling on Amazon, Best Buy, and REI increased accessibility.
✔ Consistent Product Innovation – New product lines helped maintain consumer interest.
Final Thoughts: Phoozy’s Journey & Future Outlook
Phoozy has successfully leveraged its Shark Tank deal to grow into a multimillion-dollar business.
With continued innovation and strong retail partnerships, the company is on track to maintain its position as a leader in mobile device protection.
For adventure enthusiasts, outdoor workers, or everyday smartphone users, Phoozy remains a must-have accessory.
With ongoing sales growth and product expansion, its future looks bright.
Lesson from Phoozy’s journey? A great product + the right mentors + strategic retail expansion = long-term success!
Want to grab a Phoozy for yourself? Check out their latest products on Amazon or the official Phoozy website.
