Misfit Foods Update | Shark Tank Season 12
Misfit Foods, a company dedicated to blending vegetables with meat for a healthier and more sustainable diet, made its mark on Shark Tank Season 12.
Founder Phil Wong introduced his innovative half-meat, half-vegetable sausages, aiming to provide an option for consumers who want to reduce their meat consumption without going entirely vegetarian.
In this Misfit Foods Shark Tank update, we’ll revisit the company’s pitch, the Sharks’ reactions, and how the business has grown since the show.
From a rebrand to new product launches and significant retail expansions, let’s dig into Misfit Foods’ journey post-Shark Tank.
Misfit Foods on Shark Tank Season 12
The Pitch
- Founder: Phil Wong
- Product: Half-meat, half-vegetable sausages
- Ask: $250,000 for 5% equity
- Deal: $300,000 for 15% equity (Mark Cuban & Daniel Lubetzky)
Phil Wong entered the Shark Tank seeking an investment of $250,000 for 5% equity in his company, Misfit Foods.
He aimed to offer a sustainable and delicious alternative to traditional meat products, appealing to flexitarians—consumers who want to eat less meat without eliminating it.
At the time of the pitch, Misfit Foods had already generated $800,000 in sales in less than a year, with projections to hit $1.2 million by year-end.
With retail prices between $5.99 and $7.99 and a 29% profit margin, the company was on track to break even within its first year.
Shark Reactions and Deal Outcome
| Shark | Offer | Reason for Investment or Rejection |
| Kevin O’Leary | No Offer | Unsuccessful past experiences in refrigerated foods |
| Robert Herjavec | No Offer | Vegetarian didn’t align with the brand |
| Lori Greiner | $250,000 for 18% equity | Interested but wanted a larger stake |
| Daniel Lubetzky | $250,000 for 15% equity | Believed in the sustainability mission |
| Mark Cuban & Daniel Lubetzky | $300,000 for 15% equity (Accepted) | Saw strong market potential |
After some negotiation, Mark Cuban and Daniel Lubetzky agreed to offer $300,000 for 15% equity, which Phil accepted.
However, the deal ultimately did not close after the show, though Phil gained valuable mentorship from the Sharks.
Post-Shark Tank Growth and Success
Despite the deal not materializing, Misfit Foods continued to expand, later rebranding as Phil’s Finest to reflect a broader product line.
The company scaled its operations, secured significant retail partnerships, and introduced new products.
Sales and Revenue Growth
| Milestone | Achievement |
| Pre-Shark Tank | $800,000 in sales (first year) |
| Projected Year-End (Season 12) | $1.2 million in sales |
| Total Products Sold (Post-Show) | Over 2 million sausages & ground beef patties |
Retail Expansion and Distribution Deals
| Retailer | Availability |
| Sprouts Farmers Market | Nationwide |
| Riverwards Produce (Philadelphia) | Local retail |
| Park Slope (Brooklyn) | Local retail |
| Grocery Delivery Services | Available through select platforms |
Phil’s Finest successfully landed a partnership with Sprouts Farmers Market, significantly increasing its reach across the U.S.
New Product Launches & Strategic Moves
Following its success with sausages, the company expanded into flavored ground beef and new chicken sausage varieties, broadening its appeal and product diversity.
Key Factors Behind Misfit Foods’ Success
Several key elements contributed to Misfit Foods’ continued success post-Shark Tank:
- Rebranding & Product Expansion – The shift to Phil’s Finest allowed for more product innovation beyond sausages.
- Sustainability Appeal – The brand aligns with the growing demand for eco-conscious food choices.
- Retail Expansion – Partnering with Sprouts Farmers Market and other retailers increased national visibility.
- Shark Mentorship – Even without a finalized deal, guidance from Mark Cuban and Daniel Lubetzky helped refine business strategies.
- Product Innovation – The introduction of flavored ground beef and new chicken sausage varieties kept the brand fresh and competitive.
Final Thoughts: The Future of Phil’s Finest
Misfit Foods’ Shark Tank journey was just the beginning.
Now operating as Phil’s Finest, the company has successfully grown its brand, expanded into new retailers, and introduced new product lines.
Although the Shark Tank deal never went through, the mentorship and exposure helped fuel its growth.
With continued innovation and distribution expansion, Phil’s Finest is well-positioned to make an even bigger impact in the sustainable food industry.
The company’s journey is a great example of how persistence, strategic pivots, and product innovation can turn a niche idea into a growing success.
Would you try Phil’s Finest products? Let us know in the comments below!
