Pooch Paper Poop Clean Up Update | Season 12
Tracy Rosensteel looked for a greener way to pick up dog waste.
She created a paper option instead of using plastic bags. Will she get a deal on Shark Tank Season 12? Check out our Pooch Paper update!

Shark Tank Pooch Paper Update
- Entrepreneur: Tracy Rosensteel
- Business: Eco-friendly paper dog waste bag
- Asked: $250,000 for 12% equity
- Deal: $250,000 for $1 royalty per unit forever
- Shark: Kevin O’Leary
Tracy Rosensteel presented Pooch Paper on Shark Tank during Season 12, Episode 2.
She pitched her product as an alternative to plastic dog waste bags. Instead of using plastic, dog owners can clean up after their pets with biodegradable paper bags.
Tracy wanted a $250,000 investment in exchange for 12% of her company. Kevin O’Leary agreed to invest but made a different offer.
Instead of taking equity, he asked for a $1 royalty per unit sold forever. Tracy accepted the deal.
Pooch Paper gained attention on Shark Tank, helping more pet owners switch to an eco-friendly solution.
People use plastic pet waste bags once and throw them away. They fill up landfills and never break down, adding to pollution and harming the environment.
Pooch Paper offers a better solution. Made from recycled materials, it is 100% compostable and biodegradable.
Factories in the USA produce it using renewable energy, making it an eco-friendly alternative.
Tracy shared during her pitch that Pooch Paper earned about $50,000 in seven months.
The business maintains a 47% profit margin. Each unit costs $3.66 to produce, wholesales for $6.99, and retails for $12.99.
More pet owners are choosing eco-friendly products, increasing demand for Pooch Paper.

Retailers and online stores have started selling it, helping the company grow. Tracy expects sales to rise as awareness spreads.
Expanding the brand will allow customers to switch from plastic waste bags to a sustainable option.
Reducing plastic waste helps the planet, and Pooch Paper provides a simple way for pet owners to make a difference.
Mark Cuban left first. He liked the product but didn’t want to invest.
Barbara Corcoran exited next because she thought the competition was too intense. Lori Greiner believed Tracy didn’t need a deal, so she stepped out.
Kevin O’Leary made two offers to Tracy. The first was $250,000 for 50% equity. The second was the same amount with no equity but included a $1 royalty forever.
Guest shark Kendra Scott told Tracy that Kevin’s offers were fair, but she decided not to invest. Tracy liked the royalty deal but did not want to pay $1 per sale.
Tracy tried to counter, but it did not work. Ultimately, she took Kevin’s offer of $250,000 with a $1 royalty in perpetuity. What happened to her company after that?
Did Tracy and Kevin continue their business after Shark Tank Season 12? Check out our Pooch Paper update to learn more!
Our latest Pooch Paper update brings good news! The company is still running and performing well.
The website sold out immediately after the episode aired, showing promising signs for the future.
While researching the Pooch Paper update, we found that more products are now available.
You can buy them on the Pooch Paper website, Chewy.com, and other stores. The company sells two Pooch Paper sizes, along with dispensers and accessories.
They also provide a subscription plan and an affiliate program!
Before leaving, look at the other products from Season 12, Episode 2:
- BootayBag latest update
- Go Oats’s latest update
- P-Nuff Crunch’s latest update