Pavlok Buzzer Watch Update | Shark Tank Season 7
Breaking bad habits is tough, but what if a wristband could help? That’s precisely what Maneesh Sethi set out to create with Pavlok, a buzzer watch designed to deliver a mild electrical shock to condition users into stopping unwanted behaviors. Sethi pitched his idea on Shark Tank Season 7, hoping to secure an investment.
Did the sharks bite? And what happened to Pavlok after the show? Let’s dig into this Pavlok Buzzer Watch Shark Tank update to find out!
Pavlok’s Shark Tank Pitch
The Ask
- Entrepreneur: Maneesh Sethi
- Product: Pavlok – a buzzer watch to help users break bad habits
- Valuation: $16 million
- Funding Request: $500,000 for 3.14% equity
- Deal Outcome: No deal
Maneesh walked into the tank confident in his product’s potential. He showcased how Pavlok worked, even letting the sharks experience its mild electric shocks firsthand. His pitch focused on aversion therapy, a psychological technique that uses negative reinforcement to change behavior.
However, the sharks were skeptical—especially when they learned that Pavlok’s effectiveness depended on the user’s belief in the process.
Shark Reactions: Why Pavlok Didn’t Get a Deal
| Shark | Response | Reason for Rejection |
| Mark Cuban | Called Maneesh a “con artist” | Lack of scientific proof directly linked to the device |
| Lori Greiner | Went out quickly | No clinical testing, no evidence the product truly worked |
| Barbara Corcoran | Found the pitch too complicated | Thought Maneesh overcomplicated his explanation |
| Robert Herjavec | Liked the concept but not the valuation | $16 million valuation was based on pre-orders, not proven sales |
| Kevin O’Leary | Offered $500,000 as a loan at 7.5% interest + 3.14% equity | Saw potential in aversion therapy but wanted a safer investment |
Maneesh rejected Kevin’s loan offer, stating that Pavlok wasn’t about money but about changing lives. This led to an intense exchange, ending with Kevin swearing at him as he left the tank.
With no deal, many wondered: Could Pavlok survive without Shark Tank funding?
Pavlok’s Growth After Shark Tank
Despite walking away without an investment, Pavlok continued to grow. The company expanded its product line, improved technology, and sustained sales. Here’s a breakdown of their progress:
Sales & Revenue Milestones
| Year | Revenue | Milestones |
| 2015 | ~$800,000 in pre-orders | Featured on Shark Tank |
| 2017 | Over $1.5 million in revenue | Launched second-generation Pavlok |
| 2020 | $5+ million in total revenue | Expanded product offerings, introduced subscriptions |
| 2023 | ~$600,000 in annual revenue | Continued direct sales via the website & Amazon |
Retail & Distribution Expansion
| Retailer/Platform | Availability |
| Pavlok Website | ✅ Direct sales |
| Amazon | ✅ Available with Prime shipping |
| Best Buy | ❌ Not available |
| Walmart | ❌ Not available |
Pavlok focused primarily on direct-to-consumer sales rather than expanding into big-box retail stores.
New Products & Features
Since Shark Tank, Pavlok has introduced:
- Pavlok 2 & Pavlok 3: Upgraded versions with better sensors and app integration.
- Pavlok Shock Clock: A wearable alarm clock that wakes users with a mild shock.
- Coaching & Habit Tracking Subscriptions: Personalized programs to help users reach their goals.
The company also partnered with behavioral therapists and researchers to refine its technology and improve habit-breaking success rates.
Why Pavlok Succeeded (Despite No Shark Deal)
Several factors contributed to Pavlok’s ability to survive and thrive post-Shark Tank:
✅ Strong Niche Market – There’s a dedicated audience interested in behavioral change and self-improvement.
✅ Direct Sales Strategy – By selling directly to consumers online, Pavlok kept higher profit margins.
✅ Continuous Innovation – The company didn’t stop at one product; it evolved with newer, more advanced versions.
✅ Media & Marketing Success – Despite the Shark Tank rejection, the publicity boosted sales.
However, challenges remain:
❌ Skepticism Around Effectiveness – The lack of peer-reviewed studies still makes some potential buyers hesitant.
❌ High Price Point – At ~$200 per unit, it’s a significant user investment.
Final Thoughts: Pavlok’s Impact & Future
While the Pavlok Buzzer Watch Shark Tank pitch didn’t go as planned, the company proved it didn’t need a shark to succeed. By leveraging smart marketing, continuous product development, and a committed customer base, Pavlok remains a leader in the habit-breaking wearable space.
Lessons from Pavlok’s Journey
- Not all Shark Tank rejections mean failure – Many startups thrive without a deal.
- Believing in your product is key – Despite harsh criticism, Maneesh stood by his vision.
- Proof matters – The biggest hurdle Pavlok faces is a lack of clinical research directly validating its method.
So, would you try Pavlok to break a bad habit? Let us know in the comments!
That’s the latest Pavlok Buzzer Watch Shark Tank update! Stay tuned for more business success stories.
