Kinfield Update | Shark Tank Season 14
Chemical-heavy bug sprays and sunscreens have long dominated the outdoor skincare industry, but Nichole Powell set out to change that with Kinfield, a line of clean, plant-based outdoor essentials.
Nichole entered Shark Tank Season 14, seeking $250,000 for 5% equity in Kinfield, emphasizing her mission to replace DEET-based repellents and synthetic skincare products with eco-friendly alternatives.
After a competitive negotiation, she secured a deal with Barbara Corcoran and Tony Xu for $250,000 in exchange for 10% equity.
Since appearing on Shark Tank, Kinfield has expanded its product line, entered major retail stores, and grown its revenue to $4 million annually.
In this update, we’ll break down Kinfield’s Shark Tank pitch, the Sharks’ responses, and the company’s incredible post-show growth.
Kinfield: Shark Tank Pitch Recap
- Entrepreneur: Nichole Powell
- Business Model: Clean, plant-based outdoor skincare products
- Investment Ask: $250,000 for 5% equity
- Product Highlights:
- Golden Hour Bug Spray – DEET-free, natural mosquito repellent with citronella and vanilla
- Sunscreens, anti-itch balms, and post-sun recovery sprays
- Vegan, cruelty-free, and free from parabens, sulfates, and petrochemicals
- Sold direct-to-consumer and in select retail locations
- Retail price range: $22 – $34 per product
- Sales Before Shark Tank:
- 2019: $5,000
- 2020: $187,000
- 2021: $565,000
- 2022 (Mid-Year): $1.5 million, projected to finish at $2.1 million
- Final Outcome: $250,000 for 10% equity with Barbara Corcoran and Tony Xu
How Kinfield Works
- Natural ingredients like citronella, aloe, and lemongrass are used for safe, effective skincare.
- Eliminates harmful chemicals found in traditional bug sprays and sunscreens.
- Targets outdoor enthusiasts looking for clean, sustainable products.
- Sold online and expanding into retail stores for accessibility.
Kinfield prioritizes both safety and sustainability, appealing to eco-conscious consumers who want effective yet non-toxic outdoor skincare solutions.
Shark Tank: Sharks’ Responses & Deal Breakdown
While the Sharks recognized Kinfield’s potential, they were concerned about retail expansion and profitability.
| Shark | Offer | Reason for Investment or Rejection |
| Mark Cuban | No offer | Believed Kinfield would need too much funding to scale in retail. |
| Kevin O’Leary | $250,000 for 5% equity + $1.50 per unit royalty until he recoups $750,000 | Wanted a royalty structure but Nichole declined. |
| Lori Greiner | $250,000 for 5% equity + $4 per unit royalty | Highlighted her Bug Bite Thing success ($25M in sales) but her offer included high royalties. |
| Barbara Corcoran | $250,000 for 10% equity + $2 per unit royalty | Liked the product and believed in retail expansion. |
| Tony Xu | $250,000 for 10% equity | Saw potential and agreed to partner with Barbara. |
| Final Outcome | Nichole accepted Barbara and Tony’s combined offer of $250,000 for 10% equity. |
Nichole negotiated well, ensuring she got a fair deal without excessive royalties, which would have cut into profitability.
Kinfield Update: Post-Shark Tank Growth
Since Shark Tank, Kinfield has seen impressive expansion, from product launches to major retail partnerships and increased revenue.
Sales and Revenue Growth
| Year | Sales & Revenue |
| 2019 | $5,000 |
| 2020 | $187,000 |
| 2021 | $565,000 |
| 2022 | $2.1 million |
| 2024 | $4 million in annual revenue |
With increased brand awareness and expanded distribution, Kinfield has doubled its revenue post-Shark Tank.
Retail Expansion & Distribution Deals
| Retail/Distribution | Status |
| Credo Beauty | Available in stores nationwide |
| Goop | Featured in their curated clean beauty selection |
| Anthropologie | Stocking Kinfield products in select stores |
| Grove Collaborative | Online eco-friendly marketplace partnership |
| Independent Boutiques & Salons | Expanded into multiple specialty retailers |
Nichole successfully brought Kinfield into major retail stores, aligning with her original vision on Shark Tank.
New Product Launches & Strategic Partnerships
Since Shark Tank, Kinfield has introduced:
- Anti-Chafe Balm – Prevents skin irritation from sweat and friction.
- pH-Balancing Deodorant – A natural, aluminum-free formula.
- Micellar Wipes – Gentle cleansing wipes for on-the-go skincare.
- Hydrating Face Masks – Designed for outdoor exposure recovery.
- Anti-Itch Products – Further expanding the bug bite relief category.
Major media outlets such as Vogue, The New York Times, Refinery29, and The Cut have featured Kinfield, further boosting brand credibility.
Key Factors Behind Kinfield’s Success
Several factors have contributed to Kinfield’s rapid post-Shark Tank growth:
- Shark Tank Exposure – Boosted brand recognition and retail interest.
- Strategic Retail Expansion – Entered high-end beauty and lifestyle stores.
- Strong Product Innovation – Expanded into new skincare categories.
- Eco-Friendly Mission – Appealed to sustainability-focused consumers.
- Major Media Features – Increased trust and credibility.
However, Kinfield still faces challenges, such as managing retail growth, scaling production, and staying competitive in the clean beauty space.
Final Thoughts: The Future of Kinfield
Kinfield has positioned itself as a leading clean skincare brand for outdoor enthusiasts.
With:
✔ A strong retail presence
✔ Expanding product lines
✔ $4 million in annual revenue
Nichole Powell’s vision for safe, sustainable outdoor products is coming to life, and with the continued backing of Barbara Corcoran and Tony Xu, Kinfield is set for long-term success.
For those seeking practical, eco-friendly outdoor skincare, Kinfield is a game-changer.
Want to try Kinfield products? Shop their latest collections at Credo Beauty, Anthropologie, or their official website!
What do you think about Kinfield’s success? Would you switch to natural bug sprays and sunscreens? Let us know in the comments!
