Bumpeez Update | Shark Tank Season 16
Israel Schaya enjoyed amusement parks as a child but couldn’t ride due to height restrictions.
Years later, as a father of six, watching his children face the same struggle—long waits, large crowds, and rejection—led to a new idea.
Partnering with Michael Bergida, the team created Bumpeez, a bumper car with an inflatable figure, lights, and music, bringing the excitement indoors.
Will the sharks invest and help Bumpeez grow? Here’s the latest Bumpeez update and pitch summary.
| Shark | Offer |
| Robert Herjavec & Barbara Corcoran | Put in $100,000 for 15% ownership, with a $5 fee per unit until selling 50,000 units. |
| Kevin O’Leary | The offer was $100,000 for 25% equity, but they did not accept it. |
| Mark Cuban | I chose not to make an offer. |
| Lori Greiner | I decided not to invest. |
Bumpeez Pitch on Shark Tank
- Founders: Michael Bergida and Israel Schaya
- Product: Kids’ toy and entertainment
- Offer: $100,000 for 10% share
- Deal: $100,000 for 15% share plus $5 royalty
- Investors: Robert Herjavec and Barbara Corcoran
Michael and Israel presented Bumpeez, a home-use bumper car that brings amusement park fun to kids.
What Makes Bumpeez Unique?
Unlike regular ride-on cars, Bumpeez includes:
- A self-inflating character
- Bright, colorful lights
- Built-in music
It operates on a rechargeable battery and inflates with a single button press.
Safety Features
The product prioritizes safety with:
- Five-point harness for secure seating
- Adjustable speed settings for different age groups
- Parental remote control for added supervision
After playtime, it deflates for easy storage.
Target Audience and Sales
Bumpeez suits kids starting at 18 months, including those with disabilities.
The business primarily sells Bumpeez on Amazon for $149.99, with a $52 production cost.
In just nine months, the company made $520,000 in sales.
However, Michael and Israel weren’t only seeking investment—they wanted a strategic partner to help with licensing deals and retail expansion.
Business Background
Before launching Bumpeez, the entrepreneurs built a successful Amazon pet and toy brand.
Their expertise in accounting and e-commerce positioned them to scale Bumpeez to a larger market.
Shark Tank Negotiations
During the pitch, the sharks had concerns:
- Kevin O’Leary asked if similar products already existed.
- Lori Greiner questioned whether they had added an inflatable character to a ride-on car.
Michael and Israel assured them they had secured patents for the design and utility.
They also revealed that while their pet brand had generated $7 million, Bumpeez had only recently turned profitable.
Shark Offers
- Kevin O’Leary initially offered $100,000 for 30% equity, laterting it to 25%.
- Barbara Corcoran and Robert Herjavec proposed $100,000 for 10% equity.
A Costly Negotiation Mistake
Michael and Israel hesitated, hoping to involve more sharks. However, this strategy backfired—Barbara and Robert withdrew their offer.
To recover, the entrepreneurs countered with a $5 royalty per unit for the first 50,000 units.
Barbara and Robert revised their offer:
- $100,000 for 15% equity + $5 royalty per unit
This time, Michael and Israel accepted the deal.
Bumpeez Shark Tank Update
Bumpeez experienced a significant increase in sales after its appearance on Shark Tank. The company now sells around 400 units per month on Amazon.
It has also introduced a Shark Tank Bundle, which includes the Dino and Unicorn Bumper Car at a discounted price.
Additionally, Bumpeez has been recognized as one of the Top 25 Toys for STEAM by The Toy Association.
Customers can purchase Bumpeez products on the official website and Amazon.
Once more updates are available, we will provide another Bumpeez update!
