Dude Products Update | Shark Tank Season 7
Sean Riley, Ryan Meegan, and Jeff Klimkowski met in college and started using baby wipes when they realized toilet paper alone wasn’t enough.
However, baby wipes weren’t designed for men, and carrying them felt inconvenient.
This led them to create Dude Wipes—flushable, biodegradable wipes that provide a fresher and cleaner feel.
Did the sharks believe in their idea? Let’s take a look at their pitch and how their company progressed.
If you’re short on time, here’s a quick summary of what happened after their Shark Tank appearance.
Sean, Ryan, and Jeff entered the tank, asking for $300,000 in return for 10% of Dude Products.
After negotiations, they secured a deal with Mark Cuban for $300,000 in exchange for 25% of their business.
Regarding their success, the company saw a massive increase in demand during 2020.
This led to record-breaking sales, pushing their revenue to $70 million by August 2021. Their products became available in major retail chains.
| Shark | Outcome |
| Mark Cuban | Agreed to invest $300,000 for 25% ownership |
| Kevin O’Leary & Robert Herjavec | Offered $300,000 for 27.5% but was declined |
| Barbara Corcoran | Opted not to invest |
| Lori Greiner | Chose not to invest |
Inside the Pitch on Shark Tank
- Entrepreneurs: Sean Riley, Ryan Meegan, Jeff Klimkowski
- Business Concept: Hygienic wipes designed for men
- Investment Sought: $300,000 for a 10% share
- Deal Finalized: $300,000 for 25% equity
- Investor: Mark Cuban
The three entrepreneurs entered Shark Tank, presenting their flushable, biodegradable wipes specifically made for men.
Their goal was to expand retail partnerships and enhance marketing efforts to reach a more extensive customer base looking for an effective alternative to toilet paper.
Product Features
- Unscented
- Infused with aloe
- Suitable for hygiene beyond just the bathroom
Barbara Corcoran requested samples, and Jeff handed the sharks out packs of Dude Wipes.
Lori Greiner inquired about their scent, to which Jeff clarified that they had a clean, fresh feel but were fragrance-free.
Kevin O’Leary questioned why someone would carry wipes instead of using toilet paper.
Jeff said their wipes complement toilet paper, describing them as the “second-to-last wipe,” which amused the panel.
The founders disclosed their financial performance, stating they had made $300,000 in revenue that year and projected $1.5 million in total sales.
They also mentioned an upcoming launch in Kroger stores.
- Retail Price: $6.49 per pack
- Profit Margin: 40% in retail, 60% in online sales
Barbara tested a wipe but found it too thin, expressing concerns about durability for more significant consumers.
Mark Cuban and Robert Herjavec raised concerns about the high marketing costs needed to compete in the industry.
Kevin and Robert proposed $300,000 for a 27.5% stake, which the entrepreneurs countered by offering 20% combined equity.
When discussions stalled, Mark Cuban jumped in and secured the deal for $300,000 at a 25% stake.
Read on for updates on Dude Products’ journey post-Shark Tank.
Dude Products Business Expansion
A follow-up segment aired in Season 8, revealing their first-year sales reached $3.2 million, with distribution expanding to Walgreens, Target, and over 7,300 stores.
Their retail price dropped to $5.79, making the product even more competitive.
Company Milestones
| Year | Key Achievement |
| First Year | Sales hit $3.2 million, expanded into major retailers |
| 2020 | Pandemic demand led to record-breaking sales |
| August 2021 | Annual revenue surged to $70 million |
| Season 13 Update | Weekly sales jumped from $5,000 pre-Shark Tank to $1.4 million |
| Lifetime Revenue | Reached $120 million by Season 13 |
| Season 16 Update | Sales surpassed $500 million, expanding to over 40,000 stores |
By Season 13, their weekly revenue skyrocketed from $5,000 before Shark Tank to an incredible $1.4 million. Lifetime sales crossed $120 million.
Another feature during Season 16 revealed that the company had reached over $500 million in lifetime revenue.
They had expanded to more than 40,000 retail locations nationwide and became the top-selling brand in their category on Amazon and Walmart.
Additionally, they secured a major distribution deal with Sam’s Club, bringing their products to 590+ stores.
Philanthropy and Future Growth
Aside from business success, Dude Wipes has focused on giving back.
They partnered with the Crohn’s and Colitis Foundation, contributing over $250,000 in donations and products to help families with these health conditions.
Dude Wipes’ journey proves that a simple idea can succeed nationwide.
We’ll keep following their progress and bring you more updates in the future.
