Touch Up Cup Update | Shark Tank Season 12
The Touch Up Cup made waves on Shark Tank Season 12 with its simple yet innovative solution for preserving leftover paint.
Created by father-son duo Carson and Jason Grill, this product aims to keep paint fresh for years, eliminating waste and making touch-ups easier.
Their compelling pitch attracted interest from multiple Sharks, and they ultimately secured a deal with guest Shark Blake Mycoskie.
But what happened to Touch Up Cup after Shark Tank? Did the company thrive or struggle post-show?
Explore their journey, including sales growth, retail expansion, and key business updates.
Touch Up Cup Shark Tank Pitch Recap
The Founders & Product
- Entrepreneurs: Carson and Jason Grill
- Business Idea: A sealable, reusable cup designed to store and preserve paint for up to 10 years
- Product Benefits:
- Prevents paint from drying out
- Features a built-in mixing mechanism
- Cost-effective and easy to use
The Shark Tank Deal
- Ask: $150,000 for 10% equity
- Final Deal: $200,000 for 25% equity with Blake Mycoskie
Shark Responses
| Shark | Response | Reasoning |
| Blake Mycoskie | ✅ Invested | Saw growth potential and retail success |
| Daymond John | ❌ Dropped out | Concerned about business leadership (Carson was still in school, and Jason had a full-time job) |
| Mark Cuban | ❌ Passed | Not interested in the business model |
| Lori Greiner | ❌ Passed | Didn’t see a big enough market opportunity |
| Kevin O’Leary | ❌ Passed | Not a fit for his investment strategy |
With two competing offers from Blake and Daymond, Carson and Jason ultimately chose Blake Mycoskie’s deal of $200,000 for 25% equity.
Touch Up Cup Post-Shark Tank Success
Sales & Revenue Growth
The Shark Tank effect kicked in immediately, boosting sales and helping the brand expand significantly.
| Year | Revenue |
| Pre-Shark Tank (2020) | $220,000 (total sales) |
| Post-Shark Tank (2021) | $400,000 (projected for the year) |
| Current Annual Revenue | ~$2 million |
Retail Expansion
The company successfully landed deals with major retailers, increasing its consumer accessibility.
| Retailer | Availability |
| Walmart | In stores & online |
| Lowe’s | Nationwide |
| Amazon | Online sales |
| Other Hardware Stores | Expanded distribution |
Product Line Expansion
Blake Mycoskie’s involvement helped the company expand beyond the Touch Up Cup. The brand now offers:
- Paint rollers
- Brushes
- Additional paint storage solutions
This strategic expansion has allowed Touch Up Cup to serve a broader market and increase its revenue potential.
Key Factors Behind Touch Up Cup’s Success
Several factors contributed to the brand’s post-Shark Tank growth:
- Strong Retail Presence – Getting into Walmart and Lowe’s provided massive exposure and boosted sales.
- Shark Tank Effect – The national TV exposure led to an initial sales spike and long-term brand recognition.
- Smart Investor Choice – Partnering with successful entrepreneur Blake Mycoskie helped the founders scale their business.
- Product Expansion – The company increased its customer base and sales opportunities by adding new products.
Final Thoughts
Touch Up Cup is a great example of how a simple, practical solution can become a thriving business with the right strategy and investment.
With steady revenue growth, a strong retail presence, and an expanded product line, the company has successfully capitalized on its Shark Tank appearance.
While challenges like leadership concerns and market competition arose during the pitch, Carson and Jason’s willingness to adapt and partner with the right investor paid off.
As the business grows, it serves as a valuable lesson in entrepreneurship—a great product, the right mentorship, and strategic retail partnerships can make all the difference.
What do you think about Touch Up Cup’s journey? Let us know in the comments below!
