Rollin Greens Millet Tots Update | Shark Tank Season 11
Husband and wife team Ryan and Lindsey Cunningham introduced their healthy snack brand, Rollin Greens, on Shark Tank Season 11.
Their company originally specialized in millet and cauliflower-based snacks, offering a nutritious alternative found in the frozen food aisle.
With established partnerships with major retailers, they aimed to secure an investment from one of the sharks. But did they succeed? Let’s take a look.
What Happened to Rollin Greens on Shark Tank?
Ryan, a trained chef, and Lindsey, his wife and business partner, pitched Rollin Greens to expand their business. They sought $500,000 in exchange for 10% equity.
Their millet tots, a whole-grain alternative to traditional tater tots, were a customer favorite, and the newly launched cauliflower wings were gaining traction.
The sharks appreciated the taste, but they were eager to discuss the numbers.
The tots retailed for $4.99, while the cauliflower wings sold for $6.99. The production cost was around $1.70 per unit, with a wholesale price of $3.11.
At the time of filming, their main product, millet tots, had generated $320,000 in sales the previous year, and they expected to reach $700,000 in sales by the end of that year.
Their products were available in stores like Target and Kroger.
Despite strong sales, the company was not profitable due to high growth investments.
They planned to expand their product line to include frozen and shelf-stable foods, with over 30 new products in development. To fuel this growth, they were looking to raise $2 million.
Here’s how the sharks responded:
| Shark | Offer | Outcome |
| Robert Herjavec | $500,000 for 20% | Accepted |
| Lori Greiner | No Offer | – |
| Kevin O’Leary | No Offer | – |
| Mark Cuban | No Offer | – |
| Daniel Lubetzky | No Offer | – |
Lori Greiner initially expressed interest in the product’s potential but changed her mind when the founders mentioned plans to expand into food service.
Mark Cuban passed due to concerns over profit margins, and Kevin O’Leary didn’t see the business model working long-term.
Robert Herjavec made an offer of $500,000 for 20% equity. Ryan and Lindsey attempted to bring Lori in on the deal, but she declined. In the end, they accepted Robert’s offer.
Rollin Greens After Shark Tank
Although they shook hands with Robert on the show, the deal was never finalized.
However, Rollin Greens has continued to grow significantly. The company now generates up to $5 million in annual revenue.
They have shifted away from their original millet and cauliflower snacks and now focus entirely on plant-based meat alternatives.
Their products are available in major retailers such as Wal-Mart, Wegmans, and Meijer, as well as online through Thrive Market, QVC, and their website.
In 2021, Rollin Greens received the QVC award for Best Plant-Based Food, further boosting their reputation and visibility.
