Flaus Update | Shark Tank Season 15
Flaus made a splash on Shark Tank Season 15 with its innovative electric flosser, designed to make flossing more manageable and effective.
Founder Samantha Coxe impressed the Sharks with her pitch, ultimately securing a deal with guest Shark Candace Nelson. But where is Flaus now?
In this Flaus Shark Tank update, we’ll break down the pitch, analyze each Shark’s response, and explore how the company has grown since appearing on the show.
Flaus on Shark Tank: The Pitch Recap
- Entrepreneur: Samantha Coxe
- Business: Electric flosser for better oral hygiene
- Ask: $250,000 for 5% equity
- Final Deal: $250,000 for 8% equity with Candace Nelson
Frustrated with traditional flossing methods, Samantha Coxe developed Flaus—a first-of-its-kind electric flosser designed for convenience and efficiency.
She highlighted that only 30% of Americans floss daily, positioning Flaus as a premium, effective solution.
The device, priced at $99 at the time of the pitch, included:
✅ The electric flosser
✅ A charging cable
✅ 45 disposable floss heads
Additionally, Flaus offered a subscription model for floss heads at $5 per month.
The company generated $900,000 in sales in its first year, maintaining a 33% gross profit margin.
However, Samantha revealed that Flaus had raised $3.5 million in prior funding at an $8 million valuation, which raised some concerns among the Sharks.
Shark Reactions: Who Invested and Who Walked Away?
Each Shark had different reasons for their decision:
| Shark | Offer | Outcome | Reason |
| Candace Nelson | $250,000 for 8% equity | ✅ Accepted | Believed in the brand’s potential and wanted to help with marketing. |
| Kevin O’Leary | $250,000 for 5% equity + $2.50 royalty (until $750K recouped) | ❌ Declined | Samantha didn’t want a royalty deal. |
| Daymond John | $250,000 for 10% equity | ❌ Declined | Sam preferred Candace’s brand-building expertise. |
| Mark Cuban | No offer | ❌ Passed | Didn’t see a fit in his investment portfolio. |
| Lori Greiner | No offer | ❌ Passed | Thought traditional flossers were sufficient. |
After considering her options, Samantha chose Candace Nelson’s offer due to her experience in building consumer brands.
Flaus Post-Shark Tank Growth
Since appearing on Shark Tank, Flaus has leveraged its national exposure to drive sales and business growth. Here’s a look at their progress:
Sales & Revenue Growth
| Milestone | Details |
| Sales before Shark Tank | $900,000 |
| Sales boost after airing | Significant increase due to exposure |
| Gross profit margin | 33% |
Flaus capitalized on its Shark Tank moment by offering limited-time discounts and promotions on its website, boosting customer interest.
Retail & Distribution Expansion
| Retailer / Platform | Status |
| Direct-to-Consumer (DTC) via Flaus website | ✅ Active |
| Amazon & Online Marketplaces | 🚀 Expansion in progress |
| Retail Stores (Target, Walmart, etc.) | ❌ Not yet available |
While Flaus has primarily focused on DTC sales, there is potential for retail partnerships in the future.
Product Updates & Innovation
- Price Adjustment: The Flaus electric flosser was reduced from $99 to $79, making it more accessible.
- Patent Protection: The company holds three granted design patents and has two more pending.
- Flavored Floss Heads: Following positive feedback on peppermint-flavored floss, Flaus is developing additional flavors.
Key Factors Behind Flaus’ Success
Flaus’ continued growth can be attributed to:
Shark Tank Effect – The episode provided massive exposure, driving a surge in sales.
Strong Margins – A 75% gross margin per unit allows profitable scaling.
Innovative Product – Flaus differentiates itself in a market dominated by traditional flossers.
Subscription Model – The recurring revenue stream from floss head refills increases customer lifetime value.
However, challenges remain, including breaking into retail and managing customer acquisition costs.
Flaus’ Growth Trajectory
Flaus has successfully leveraged its Shark Tank appearance to drive sales and brand awareness.
The company is well-positioned for long-term success with strategic pricing adjustments, patent protection, and potential retail expansion.
Samantha Coxe’s journey is a testament to identifying a market gap and executing a well-planned business strategy.
Whether Flaus continues to grow will depend on its ability to expand distribution and sustain customer engagement.
What do you think about Flaus’ electric flosser? Would you give it a try? Let us know in the comments!
