Behave Bras Update | Shark Tank Season 13
Finding the perfect bra—especially for women with larger busts—can be daunting.
Athena Kasvikis, frustrated with the lack of supportive and comfortable bras, decided to take matters into her own hands.
She created Behave Bras, a wire-free, supportive bras designed for DD+ cup sizes.
Her innovative solution landed her a spot on Shark Tank Season 13, where she pitched her business to the Sharks.
But did she secure a deal? And where is Behave Bras today? Let’s dig into the Behave Bras Shark Tank journey and the company’s growth since the show.
Behave Bras on Shark Tank: Pitch Recap
- Entrepreneur: Athena Kasvikis
- Business: Supportive, underwire-free bras for larger cup sizes
- Ask: $150,000 for 15% equity
- Result: $150,000 for 20% equity
- Shark: Kevin O’Leary
The Pitch & Product Overview
Athena introduced Behave Bras, a comfortable and stylish bra line designed for women with larger busts.
Unlike traditional underwire bras, Behave Bras feature a patented Stayz technology inside the cup, providing superior support without the discomfort of wires.
These bras are:
✅ Supportive – Designed for cup sizes DD to I
✅ Comfortable – Can even be worn to sleep
✅ Adjustable – Stayz technology can fold in or out for different looks
Athena’s personal story resonated with the Sharks. She explained how she had struggled to find bras that provided enough support for activities like soccer without layering multiple sports bras.
The Sharks were impressed with the high quality, innovative design, and functionality of Behave Bras.
Shark Reactions & Deal Breakdown
| Shark | Response |
| Kevin O’Leary | Offered $150,000 for 20% equity immediately |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
| Barbara Corcoran | No offer |
| Daymond John | No offer |
Kevin O’Leary, also known as Mr. Wonderful, wasted no time making an offer—$150,000 for 20% equity.
This surprised the other Sharks, as it was an unusual move for Kevin to jump in so quickly.
Athena attempted to negotiate, countering with 17% equity, but Kevin stood firm.
After a brief consideration, Athena accepted his offer, securing a Shark partner for her business.
Behave Bras Update: Where Is the Company Now?
Since appearing on Shark Tank, Behave Bras has seen significant growth.
While it is unclear whether the deal with Kevin O’Leary officially closed, the exposure from the show led to increased sales and brand recognition.
Sales & Revenue Growth
| Year | Revenue |
| Pre-Shark Tank | $110,000 (18 months) |
| 2022 | $1 million+ |
| 2023 (Projected) | Continuing upward trend |
Following the Shark Tank episode, Behave Bras saw a massive spike in demand, with over 8,000 customers joining a waitlist to purchase the bras.
Retail & Distribution Expansion
| Platform/Retailer | Status |
| Company Website | Primary sales channel |
| QVC | Made its debut post-Shark Tank |
| Other Retail Partnerships | Not yet disclosed |
The company launched on QVC, a significant milestone that gave it more exposure and accessibility.
New Product Launches & Brand Growth
Behave Bras continues to expand its product line, introducing new colors and matching panties to complement their bras.
Additionally, they are growing their social media presence, with:
- 9,000+ followers on Instagram
- 3,500+ followers on TikTok
This focus on community engagement and brand awareness has helped Behave Bras maintain momentum post-Shark Tank.
Key Factors Behind Behave Bras’ Success
- Innovative Product Design – Stayz technology distinguishes Behave Bras from traditional underwire bras.
- Shark Tank Exposure – The show provided a surge in interest and sales.
- Strong Direct-to-Consumer Model – The website remains the primary sales channel, ensuring better control over pricing and customer experience.
- Retail Expansion & QVC Debut – Partnering with QVC has increased brand reach.
- Community Engagement – Social media efforts help in building brand loyalty.
Final Thoughts: What’s Next for Behave Bras?
The Behave Bras Shark Tank journey has been an inspiring one.
Athena Kasvikis turned personal frustration into a thriving business that has changed how women with larger busts find comfort and support.
With rising sales, retail partnerships, and an expanding product line, Behave Bras is positioned for continued growth.
While the full impact of Kevin O’Leary’s involvement remains unclear, the exposure from Shark Tank Season 13 has undeniably boosted the brand’s visibility and success.
For those looking for a supportive, wire-free bra that doesn’t sacrifice comfort or style, Behave Bras remains a game-changer in the lingerie industry.
Would you try Behave Bras? Let us know your thoughts in the comments!
