Hampton Adams Athletic Tape Update | Shark Tank Season 13
When entrepreneur Seneca Hampton stepped onto the Shark Tank stage in Season 13, he was on a mission to secure an investment for Hampton Adams, his innovative athletic tape brand.
While he left the tank without a deal, his business thrived.
In this Hampton Adams Athletic Tape Shark Tank update, we’ll recap his pitch, the Sharks’ responses, and how the company has performed since appearing on the show.
Hampton Adams Shark Tank Recap
Founder & Product
- Entrepreneur: Seneca Hampton
- Business: High-quality athletic tape with a strong, easy-to-remove adhesive
- Ask: $500,000 for 10% equity
- Shark Tank Season: 13
Sharks’ Responses & Deal Outcome
Despite $12.2 million in lifetime sales and a projected $6.2 million in revenue for 2022, Hampton Adams faced skepticism from the Sharks.
| Shark | Response | Reason |
| Kevin O’Leary | Offered $500,000 + $1 per unit sold until $1.5M + 10% equity | High-profit potential but structured as a royalty deal |
| Mark Cuban | No offer | Concerned about month-to-month funding cycle |
| Robert Herjavec | No offer | Suggested selling the business instead of seeking investment |
| Lori Greiner | No offer | Unfamiliar with the athletic tape market |
| Barbara Corcoran | No offer | Encouraged Seneca but declined to invest |
Ultimately, Seneca rejected Kevin O’Leary’s offer and left without a deal.
Mark and Robert strongly advised him to sell the business rather than continue reinvesting profits into inventory.
Post-Shark Tank Growth & Success
Despite leaving without a deal, Hampton Adams remains a strong player in the athletic tape market.
The company continues to grow through Amazon sales, direct-to-consumer channels, and retail expansion.
Sales & Revenue Growth
Since Shark Tank, Hampton Adams has continued its upward trajectory.
| Year | Revenue | Units Sold Per Month (Amazon) |
| Before Shark Tank | $12.2M lifetime sales | 4,000+ |
| 2022 (Projected) | $6.2M | 4,500+ |
| 2023 (Estimate) | $7M+ | 5,000+ |
The company maintains high customer ratings on Amazon, with over 7,000 positive reviews on its flagship white athletic tape.
Retail & Distribution Expansion
Hampton Adams has extended its reach beyond Amazon, improving accessibility for athletes, trainers, and medical professionals.
| Retail Platform | Availability |
| Amazon | A best-seller in the athletic tape category |
| Official Website | Direct sales with free 2-day shipping |
| Third-Party Marketplaces | Expanded listings on sports & medical supply platforms |
New Products & Business Ventures
While Hampton Adams continues to perform well, Seneca Hampton has diversified his entrepreneurial efforts:
- New Ventures: Developing software in gaming and AI-powered e-commerce solutions
- Speaking Engagements: Sharing insights on building 7-8 figure businesses
- Social Media Development: Exploring strategies for digital branding and business growth
Whether he has sold Hampton Adams remains unclear, but he remains active in the entrepreneurial space.
What Contributed to Hampton Adams’ Success?
Seneca’s ability to sustain and grow Hampton Adams post-Shark Tank can be attributed to several key factors:
- Strong Market Demand: Athletic tape is a staple product in sports and fitness.
- Hampton Adams’ premium quality and superior adhesive set it apart.
- Amazon Domination: Selling on Amazon has helped the brand maintain consistent sales volume and customer trust.
- Entrepreneurial Drive: Seneca’s business acumen has kept Hampton Adams profitable without a Shark’s backing.
- Product Innovation: The tape’s no-residue adhesive and easy tearability solve a common industry problem.
- Challenges: The high inventory turnover rate creates a financial strain, making growth difficult without external funding.
Final Thoughts: Hampton Adams’ Journey & Lessons
While Seneca Hampton walked away from Shark Tank without a deal, Hampton Adams Athletic Tape remains a success story.
The brand has maintained strong sales, positive customer feedback, and an expanding retail presence.
Key Takeaways from Hampton Adams’ Journey:
- A great product can succeed without a Shark Tank deal
- Managing inventory & cash flow is critical in e-commerce
- Amazon remains a powerful platform for product-based businesses
- Entrepreneurial adaptability is key to long-term success
Hampton Adams proves that rejection on Shark Tank doesn’t mean failure.
The company remains a top name in athletic tape with continued growth and expansion.
🚀 Will Seneca eventually sell the business or take it to new heights? Stay tuned for future updates!
