Proven Skincare Update | Shark Tank Season 11
Ming Zhao entered the Shark Tank in Season 11 with her innovative AI-powered skincare company, Proven Skincare.
Despite presenting a data-driven solution to personalized skincare, she walked away without a deal.
However, that didn’t stop Proven from achieving remarkable success.
In this Proven Skincare update, we’ll dig into her Shark Tank pitch details, the sharks’ responses, and how the company has flourished since the show.
Proven Skincare’s Shark Tank Pitch
- Entrepreneur: Ming Zhao
- Business: AI-driven customizable skincare
- Ask: $500,000 for 5% equity
- Result: No deal
Proven Skincare leverages AI and data science to create customized skincare routines for each user.
Customers take a 3-minute online quiz, which factors in:
✔ Skin type and concerns
✔ Lifestyle and stress levels
✔ Environmental exposure (e.g., pollution, climate)
The company’s proprietary Skin Genome Project, an award-winning AI database, generates personalized skincare formulations.
Ming shared that Proven had $110,000 in sales during a beta test, spending $90,000 on Facebook ads.
Additionally, the company had raised $6 million in funding and secured a $3.5 million licensing deal for its technology.
Despite these impressive numbers, none of the sharks chose to invest.
How Each Shark Responded
| Shark | Response |
| Daymond John | Passed, stating he didn’t understand the industry. |
| Mark Cuban | Dropped out after struggling to grasp the AI concept. |
| Anne Wojcicki | Rejected the pitch, citing weak scientific support. |
| Lori Greiner | Thought it was too early and too heavily funded. |
| Kevin O’Leary | Found the valuation too high and walked away. |
Ming left without a deal, but that didn’t slow Proven Skincare’s growth.
Proven Skincare’s Success After Shark Tank
Proven Skincare has grown into a multi-million-dollar brand despite the sharks’ concerns. Here’s a breakdown of the company’s achievements since Shark Tank.
Sales and Revenue Growth
| Year | Annual Revenue |
| 2020 | $10 million |
| 2021 | $20 million |
| 2023 | $24 million |
Proven expanded to over 100,000 loyal subscribers in just a few years, proving the demand for AI-driven skincare.
Retail Expansion & Distribution Deals
While Proven started as an online-only brand, it has expanded its reach through major media features and direct customer investments.
| Platform / Media | Impact |
| The Today Show | Boosted brand awareness. |
| The New York Times, Vogue, WSJ | Increased credibility. |
| Over 100,000 subscribers | Strong customer retention. |
Though Proven hasn’t yet landed significant retail partnerships, its direct-to-consumer model continues to drive strong sales.
New Product Launches & Strategic Moves
Since appearing on Shark Tank, Proven Skincare has:
✔ Expanded its skincare product line to offer more solutions.
✔ Integrated customer video reviews for transparency.
✔ Opened up investment opportunities for customers.
These moves have helped Proven sustain long-term growth and establish itself as a leader in personalized skincare.
Why Proven Skincare Succeeded Without a Shark?
Several factors contributed to Proven’s post-Shark Tank success:
- Strong AI technology: The Skin Genome Project remains a key differentiator in the skincare industry.
- Loyal customer base: Over 100,000 subscribers provide consistent revenue.
- High industry recognition: Features in top-tier media outlets boosted credibility.
- Direct-to-consumer strategy: Proven bypassed traditional retail to maximize profit margins and customer engagement.
While the sharks hesitated, Ming’s commitment to data-driven skincare has made Proven a thriving, multi-million-dollar company.
Final Thoughts: Proven Skincare’s Impact & Future
Proven Skincare’s journey is a testament to the power of innovation, persistence, and data-driven marketing.
Despite the sharks’ doubts, Ming Zhao turned her AI-powered skincare brand into a $24 million success story.
As Proven continues to grow, it serves as inspiration for entrepreneurs looking to disrupt traditional industries.
Whether or not you need custom skincare, Proven’s rise proves that strong vision and execution matter more than a Shark Tank deal.
Want to stay updated on Proven Skincare? Keep an eye on their latest innovations and expansion plans!
