Magic Dates Snack Bites Update | Shark Tank Season 13
Dates are an ancient and naturally sweet fruit, and Magic Dates has taken them to the next level. Diana Jarrar founded Magic Dates Snack Bites, which offers indulgent, chocolate-covered date treats packed with nutrients and flavor.
Diana pitched her business on Shark Tank Season 13, hoping to secure a deal to expand her brand.
Did the Sharks bite? Has the company grown since its appearance on Shark Tank?
In this Magic Dates Snack Bites update, we’ll cover everything from the Shark Tank pitch to post-show growth, sales, and retail expansion.
Magic Dates Shark Tank Recap
The Pitch
- Founder: Diana Jarrar
- Business: Date-based snack bites
- Ask: $150,000 for 10% equity
- Final Deal: $150,000 for 33.3% equity with Kevin O’Leary
Inspired by her Syrian heritage, Diana founded Magic Dates to introduce the world to a healthier yet indulgent snack.
She launched the brand in 2018 and, by 2021, projected sales to reach $175,000.
However, at the time of her pitch, her direct-to-consumer sales were still new, and her branding was undergoing a refresh.
How the Sharks Reacted
| Shark | Response | Reason |
| Mark Cuban | No offer | Didn’t see anything unique in the business. |
| Robert Herjavec | No offer | Concerned about slow growth and scalability. |
| Daymond John | No offer | Not interested in the date snack space. |
| Lori Greiner | No offer | Believed the healthy snack market was crowded. |
| Kevin O’Leary | Offered $150,000 for 33.3% equity – Accepted | Saw potential in the product and brand. |
While most of the Sharks passed on Magic Dates, Kevin O’Leary saw an opportunity.
Though Diana initially asked for only 10% equity, Kevin negotiated for 33.3%, and she ultimately accepted.
Magic Dates After Shark Tank: Growth & Expansion
Since its appearance on Shark Tank, Magic Dates has continued to grow, expanding its retail presence and increasing sales.
While exact revenue figures post-Shark Tank remain undisclosed, the brand has seen a significant boost.
Sales and Revenue Growth
| Year | Projected Sales | Notable Growth |
| 2021 | $175,000 | Pre-Shark Tank projection |
| 2022 | Increased (undisclosed) | Boost from Shark Tank exposure |
| 2023 | Further growth | Expanded into more retailers |
Although Magic Dates has not publicly shared its latest revenue numbers, Shark Tank exposure typically leads to a surge in sales.
Retail Expansion and Distribution Deals
Magic Dates has entered multiple retail locations beyond its original Los Angeles market.
| Retailer | Availability |
| Whole Foods | Select locations nationwide |
| Specialty Markets | Various health-conscious retailers |
| Online | Available on Magic Dates’ website and Amazon |
This retail expansion has played a crucial role in increasing the brand’s visibility and sales.
New Product Launches & Strategic Partnerships
Since Shark Tank, Magic Dates has focused on its core products—delicious, chocolate-covered date bites.
There have been no major announcements regarding new product lines, but the company continues to refine its branding and expand distribution.
Why Magic Dates is Succeeding
Several key factors have contributed to Magic Dates’ success after Shark Tank:
✅ Strong Branding & Unique Positioning – Magic Dates blends indulgence with health, appealing to consumers looking for nutritious yet satisfying snacks.
✅ Retail Expansion – Landing deals with Whole Foods and specialty markets has increased brand reach.
✅ Strategic Partnership with Kevin O’Leary – Kevin’s mentorship and investment have provided valuable business guidance.
✅ Cultural & Health Trends – With a rising interest in Mediterranean-inspired superfoods, date-based snacks are gaining traction.
Despite challenges, Magic Dates has leveraged its Shark Tank appearance to gain momentum and expand its reach.
Final Thoughts: Magic Dates’ Future
Magic Dates has made impressive strides since its Shark Tank debut, securing retail deals and expanding its brand presence.
With Kevin O’Leary’s backing, the company is positioned for continued growth in the healthy snack market.
As the demand for nutritious yet indulgent treats rises, Magic Dates could carve out a strong presence in the industry.
Will they reach Kevin’s ambitious goal of $150 million in sales? Only time will tell, but the company is on the right track.
For the latest updates, visit Magic Dates’ official website or check them out on Amazon.
Want to stay updated on more Shark Tank businesses? Keep following for the latest insights and success stories!
