Nowhere Bakery Update | Shark Tank Season 15
Nowhere Bakery, a brand known for its allergen-friendly and health-conscious baked goods, made a memorable appearance on Shark Tank Season 15.
Founders Maurizio and Saphira Rasti impressed the Sharks with their delicious, clean-ingredient treats, but would they land a deal?
This post will discuss their pitch, each Shark’s response, and how the company has grown since their television debut.
Nowhere Bakery’s Shark Tank Pitch
Maurizio and Saphira Rasti entered the Shark Tank seeking $200,000 for 5% equity, valuing their company at $4 million. Their brand,
Nowhere Bakery, specializes in gluten-free, dairy-free, soy-free, and refined sugar-free cookies and brownies that cater to various dietary needs without sacrificing taste.
Key Details from Their Pitch:
- Products showcased: Chocolate chip cookie, candy bar cookie, almond butter brownie.
- Company launch: March 2020.
- Sales Growth:
- 2020: $92 (started with just $400).
- 2021: $524,000.
- 2022: $770,000.
- 2023 (projected): $1 million.
- Profitability: $32,000 in profit the previous year.
- Business model: Online direct-to-consumer & wholesale.
- Cost per unit: $1.92.
- Retail price: Around $6 per cookie, sold in packs with an average order value of $80.
The Sharks enjoyed the products, but opinions were divided on whether the couple should move production to a co-packer (a third-party manufacturer) to scale the business.
Shark Offers & Negotiations
| Shark | Offer | Reason for Investment/Rejection |
| Kevin O’Leary & Jason Blum | $200,000 for 20% | Believed in outsourcing to a co-packer for faster growth. |
| Barbara Corcoran | $100,000 cash + $100,000 line of credit for 12.5% | Saw potential but believed in keeping production in-house longer. |
| Mark Cuban | No offer | Concerned about high-calorie count of the cookies. |
| Lori Greiner | No offer | Agreed with Mark on calorie concerns. |
Final Deal:
After a back-and-forth negotiation, Maurizio and Saphira secured a deal with Barbara Corcoran for $100,000 in cash and $100,000 as a line of credit for 12.5% equity.
Barbara’s experience with food brands like Daisy Cakes made her a strategic partner for Nowhere Bakery.
She advised them to maintain in-house production instead of rushing to a co-packer, a key factor in her decision to invest.
Nowhere Bakery Post-Shark Tank Growth
Since appearing on Shark Tank, Nowhere Bakery has experienced a significant boost in sales and visibility.
With Barbara’s guidance, the brand has expanded its reach and continued to build a loyal customer base.
Sales & Revenue Growth
| Year | Revenue |
| 2020 | $92 |
| 2021 | $524,000 |
| 2022 | $770,000 |
| 2023 | $1 Million+ (Projected) |
Key growth drivers:
- Shark Tank exposure leading to increased online orders.
- Expansion into Amazon for broader accessibility.
- Strengthened brand presence through social media marketing.
Retail Expansion & Distribution Deals
| Retail Channel | Status |
| Amazon | Available |
| Nowhere Bakery Website | Available |
| Select Retail Stores | Store locator available on the website |
Nowhere Bakery is gradually expanding into physical retail locations, and customers can use the website’s store locator to find products near them.
New Product Launches & Partnerships
While the company is still focusing on its core products, they have hinted at new product launches in the future.
The brand has also strengthened its influencer partnerships, leveraging Saphira’s food blogging background to drive awareness and credibility.
What Contributed to Nowhere Bakery’s Success?
Several factors played a crucial role in Nowhere Bakery’s post-Shark Tank growth:
1. Strong Product-Market Fit
- Consumers are increasingly looking for clean-label, allergen-friendly snacks.
- Nowhere Bakery fills a niche with great taste + dietary inclusivity.
2. Social Media & Influencer Marketing
- Saphira’s blogging network helped spread the word.
- The brand’s Instagram and TikTok presence continues to grow, driving sales.
3. Balanced Business Model
- Online direct-to-consumer sales provide high margins.
- Wholesale expansion allows for broader distribution without relying on a single channel.
4. Shark Tank Effect & Barbara Corcoran’s Guidance
- The Shark Tank appearance boosted brand visibility overnight.
- Barbara’s experience in scaling food businesses has helped guide strategic decisions.
Final Thoughts: What’s Next for Nowhere Bakery?
Nowhere Bakery’s journey on Shark Tank is a testament to the power of passion, strategic growth, and adaptability.
With a dedicated following, a strong e-commerce presence, and Barbara Corcoran as a partner, the company is poised for continued success.
As they expand into more retail locations and potentially introduce new product lines, Nowhere Bakery is well on its way to becoming a household name in the healthy dessert space.
For fans of delicious, guilt-free cookies, Nowhere Bakery remains a brand to watch!
Are you excited to try Nowhere Bakery’s treats? You can find them on Amazon or directly on their official website!
