Ornament Anchor Update | Shark Tank Season 13
Traditional hooks and hangers for Christmas trees can cause ornaments to break and memories to be lost.
The Naqvi family introduced the Ornament Anchor on Shark Tank Season 13 to fix this issue. Did the sharks invest in it? Check out the Ornament Anchor update.
If you need a quick answer, here’s what happened to Ornament Anchor after Shark Tank.
The Naqvi family presented their product on Shark Tank Season 13 but did not secure a deal.
The company is still in business and has made around $2.5 million in total sales.
Customers can buy the products on Amazon, QVC, and the company’s website.
| Shark | Decision |
| Mark Cuban | I chose not to offer a deal. |
| Lori Greiner | I decided not to provide an agreement. |
| Kevin O’Leary | I chose not to give an agreement. |
| Barbara Corcoran | I decided not to give an agreement. |
| Daymond John | I chose not to provide an agreement. |
Ornament Anchor Shark Tank Update
- Entrepreneurs: Sofia, Amanda, Ayaan, Hamza, and Mika’il Naqvi
- Business: Creates secure ornament hangers
- Offer: Requested $90,000 for 5% equity
- Outcome: Did not receive a deal
- Sharks: No investors joined
The Naqvi family introduced Ornament Anchor, a unique hanger that keeps ornaments secure on Christmas trees.
Their goal was to protect valuable family ornaments from falling and breaking.
They had been on Shark Tank before. In a past season, they pitched Kudo Banz.
The idea for Ornament Anchor started as a school project. The hanger attaches firmly to tree branches, preventing ornaments from slipping off.
Sales and Retail Presence
In just 18 months, Ornament Anchor generated $500,000 in sales, including purchases in June—an unusual achievement for a holiday product.
The family earns a 94% profit by selling a pack of 24 hangers for $24.99. Target and Nordstrom sell the product, with more orders moving forward.
Sharks’ Responses
Each shark shared their thoughts on the business:
- Mark Cuban believed the family-focused too much on appearing on TV. He thought they had too many businesses and moving parts, so he dropped out.
- Kevin O’Leary saw the product as too seasonal. He refused to invest in something with limited sales potential and dropped out.
- Daymond John also declined, stating the product wasn’t right for him.
- Lori Greiner found the family impressive but didn’t see enough market appeal. She decided not to invest.
- Barbara Corcoran felt the product was too expensive and worried they were jumping between businesses. She dropped out as well.
Without any offers, Ornament Anchor left Shark Tank Season 13 without a deal.
Where Is Ornament Anchor Now?
After the episode aired, Ornament Anchor remained in Target and Bed, Bath & Beyond for a while.
However, it now seems available only on Amazon, QVC, and the company’s website.
The product has gained media attention and appeared in several publications as a popular holiday solution.
According to the company’s website, over 100,000 customers have purchased Ornament Anchor, translating to about $2.5 million in sales.
With a dedicated and ambitious family behind it, Ornament Anchor continues to grow—even without a shark’s investment.
